001461278 000__ 06298cam\a2200637\i\4500
001461278 001__ 1461278
001461278 003__ OCoLC
001461278 005__ 20230503003345.0
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001461278 007__ cr\un\nnnunnun
001461278 008__ 230317s2023\\\\si\a\\\\ob\\\\000\0\eng\d
001461278 019__ $$a1372395356$$a1373337184
001461278 020__ $$a9789819903818$$q(electronic bk.)
001461278 020__ $$a9819903815$$q(electronic bk.)
001461278 020__ $$z9789819903801
001461278 0247_ $$a10.1007/978-981-99-0381-8$$2doi
001461278 035__ $$aSP(OCoLC)1372322238
001461278 040__ $$aYDX$$beng$$erda$$epn$$cYDX$$dGW5XE$$dEBLCP$$dN$T$$dUKAHL$$dOCLCF
001461278 049__ $$aISEA
001461278 050_4 $$aJF1525.P6
001461278 08204 $$a320.6$$223/eng/20230317
001461278 1001_ $$aDrew, Joseph$$c(Writer on public policy and governance),$$eauthor.
001461278 24510 $$aSelling public policy :$$brhetoric, heresthetic, ethics and evidence /$$cJoseph Drew.
001461278 264_1 $$aSingapore :$$bSpringer,$$c[2023]
001461278 264_4 $$c©2023
001461278 300__ $$a1 online resource (vii, 160 pages) :$$billustrations (some color)
001461278 336__ $$atext$$btxt$$2rdacontent
001461278 337__ $$acomputer$$bc$$2rdamedia
001461278 338__ $$aonline resource$$bcr$$2rdacarrier
001461278 504__ $$aIncludes bibliographical references.
001461278 5050_ $$aIntro -- Contents -- 1 Introduction -- 1.1 Motivation for the Book (and Who It Is For) -- 1.2 The Public Policy Product Lifecycle -- 1.3 Outline of the Book -- 1.4 What This Book Is -- 1.5 What This Book Is Not -- References -- 2 Public Policy Success: What Constitutes a Successful Sale? -- 2.1 What Is Public Policy Success? -- 2.2 Lessons from the Literature -- 2.2.1 A View of Policy Success for the Public Policy Salesperson -- 2.3 New Approaches for the Public Policy Salesperson -- 2.3.1 The Distributions of Costs and Benefits Over Time -- 2.3.2 Kairos -- 2.3.3 Framing Contests
001461278 5058_ $$a2.4 A Guide to Using Policy Success to Clinch the Sale -- References -- 3 Rhetoric: Not Just What Is Said, but Also Who Says It and How -- 3.1 What Is Rhetoric? -- 3.2 Lessons from the Literature -- 3.2.1 Lessons from the Classics -- 3.2.2 Lessons from Public Policy Analysis -- 3.3 New Approaches for the Public Policy Salesperson -- 3.3.1 Words with Unexamined Power -- 3.3.2 Empirical Rhetoric -- 3.3.3 New Mediums for Tailored Messaging -- 3.4 A Guide for Using Rhetoric to Clinch the Sale -- Appendix 1-The Rhetorical Tropes -- Appendix 2-The Practical Syllogism -- References
001461278 5058_ $$a4 Heresthetic: The Craft of Political Manipulation -- 4.1 What Is Heresthetic? -- 4.2 Lessons from the Literature -- 4.3 New Approaches for the Public Policy Salesperson -- 4.3.1 Cost -- 4.3.2 Salami Tactics -- 4.3.3 Media Agenda Setting -- 4.4 A Guide to Using Heresthetic to Clinch the Sale -- Appendix-Heresthetic Tools and Choice -- References -- 5 Blame Avoidance and Weapons of Mass-Expertisation -- 5.1 What Is Blame? -- 5.2 Lessons from the Literature -- 5.3 New Approaches for the Public Policy Salesperson -- 5.3.1 The Rise of the Independent Expert -- 5.3.2 Weapons of Mass-Expertisation
001461278 5058_ $$a5.3.3 Blame Games as an Unintended Good -- 5.4 A Guide to Using Blame to Clinch the Sale -- Appendix-Blaming 'Chance' or 'Nature' -- References -- 6 Evidence: Extraordinary Claims Require Careful Presentation of Evidence -- 6.1 What Is Evidence? -- 6.2 Lessons from the Literature -- 6.2.1 Simple Statistics -- 6.2.2 Multiple Regression Analysis -- 6.2.3 Ratio Analysis (and Performance Monitoring) -- 6.2.4 Business Case Analysis -- 6.2.5 Surveys -- 6.2.6 In-Depth Interviews -- 6.3 New Approaches for the Public Policy Salesperson -- 6.3.1 Difficulty Relating Complex Empirical Techniques
001461278 5058_ $$a6.3.2 Correspondence and Data May Become Public -- 6.3.3 Empirical Claims May Be Tested -- 6.4 A Guide to Using Evidence to Clinch the Sale -- Appendix-Academics and Evidence in the Media and Courtroom -- References -- 7 Ethics: Right and Wrong Can Be Contestable -- 7.1 What Are Ethics? -- 7.2 Lessons from the Literature -- 7.2.1 Natural Law and Virtue Ethic -- 7.2.2 Utilitarianism -- 7.2.3 Egoism -- 7.3 'New' Approaches for the Public Policy Salesperson -- 7.3.1 Principle of Double Effect -- 7.3.2 Creating Human Value -- 7.4 A Guide to Using Ethics to Clinch the Sale
001461278 506__ $$aAccess limited to authorized users.
001461278 520__ $$aProfessor Drews latest work makes the case that even great public policy needs to be deliberately and strategically sold in order for it to ultimately be considered a success. However, it seems that most people charged with the task of selling public policy simply do not have the requisite skills to do so. Selling public policy is an art that draws on disparate strands of scholarship spanning the political sciences, economics, sociology, ethics and the classics. To perform the art of selling public policy one must first master the lessons from the greats in the field. Following this, it is necessary to learn how to apply the knowledge to real-world complex scenarios in such a way that the policy is indeed sold and stays sold over the implied returns period. This book is unique in the corpus of scholarly literature because it provides both the knowledge and real-world case studies required for students, scholars, and policy practitioners to master the art of selling public policy.
001461278 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed March 17, 2023).
001461278 650_0 $$aPolitical planning.
001461278 650_0 $$aCommunication in politics.
001461278 655_0 $$aElectronic books.
001461278 77608 $$iPrint version:$$aDrew, Joseph$$tSelling Public Policy$$dSingapore : Springer,c2023$$z9789819903801
001461278 852__ $$bebk
001461278 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-981-99-0381-8$$zOnline Access$$91397441.1
001461278 909CO $$ooai:library.usi.edu:1461278$$pGLOBAL_SET
001461278 980__ $$aBIB
001461278 980__ $$aEBOOK
001461278 982__ $$aEbook
001461278 983__ $$aOnline
001461278 994__ $$a92$$bISE