001461430 000__ 03620cam\a2200577\i\4500
001461430 001__ 1461430
001461430 003__ OCoLC
001461430 005__ 20230503003352.0
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001461430 008__ 230315s2023\\\\enka\\\\o\\\\\000\0\eng\d
001461430 019__ $$a1372548008
001461430 020__ $$a9783030170080$$q(electronic bk.)
001461430 020__ $$a303017008X$$q(electronic bk.)
001461430 020__ $$z9783030170073
001461430 020__ $$z3030170071
001461430 0247_ $$a10.1007/978-3-030-17008-0$$2doi
001461430 035__ $$aSP(OCoLC)1372630793
001461430 040__ $$aGW5XE$$beng$$erda$$epn$$cGW5XE$$dYDX$$dN$T$$dUKAHL
001461430 049__ $$aISEA
001461430 050_4 $$aN8600
001461430 08204 $$a706.88$$223/eng/20230315
001461430 1001_ $$aMassi, Marta,$$d1980-$$eauthor.
001461430 24510 $$aFrom art to marketing :$$bthe relevance of authenticity to contemporary consumer culture /$$cMarta Massi.
001461430 264_1 $$aBasingstoke :$$bPalgrave Macmillan,$$c2023.
001461430 300__ $$a1 online resource :$$billustrations
001461430 336__ $$atext$$btxt$$2rdacontent
001461430 337__ $$acomputer$$bc$$2rdamedia
001461430 338__ $$aonline resource$$bcr$$2rdacarrier
001461430 5050_ $$a1. Authenticity: A Polemial Concept -- 2. The Concept of Authenticity in the Broader Literature -- 3. Authenticity in Marketing: Reality or Oxymoron -- 4. Building Brand Authenticity: The Managerial Perspective -- 5. Authenticity: Is It Really What Consumers Want? -- 6. The Study of Authenticity: Implications and Future Research.
001461430 506__ $$aAccess limited to authorized users.
001461430 520__ $$aTaking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism. Presenting data from interviews with managers and consumers, and summarising and critiquing recent developments within the field, From Arts to Marketing is a timely and much-needed addition to literature and will be useful to those researching consumer behaviour, brand management and marketing more generally. Marta Massi is an Assistant Professor of Marketing at Universit Cattolica del Sacro Cuore in Milan, Italy. Previously, she was a visiting scholar at Deakin University, Australia and McGill University, Canada. With her interests revolving around branding and arts marketing, Martas research has been published in a number of leading journals, such as the Journal of Consumer Affairs and the International Journal of Technology Management.
001461430 588__ $$aDescription based on print version record.
001461430 650_0 $$aArt$$xMarketing.
001461430 650_0 $$aArt$$xExpertising.
001461430 655_0 $$aElectronic books.
001461430 77608 $$iPrint version:$$aMassi, Marta, 1980-$$tFrom art to marketing.$$dBasingstoke : Palgrave Macmillan, 2023$$z9783030170073$$w(OCoLC)1355045627
001461430 852__ $$bebk
001461430 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-17008-0$$zOnline Access$$91397441.1
001461430 909CO $$ooai:library.usi.edu:1461430$$pGLOBAL_SET
001461430 980__ $$aBIB
001461430 980__ $$aEBOOK
001461430 982__ $$aEbook
001461430 983__ $$aOnline
001461430 994__ $$a92$$bISE