Nostalgia marketing : rekindling the past to influence consumer choices / Marco Pichierri.
Pichierri, Marco, author.
2023
HF5415
Available Online

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Title
Nostalgia marketing : rekindling the past to influence consumer choices / Marco Pichierri.
Author
Pichierri, Marco, author.
ISBN
9783031209147 (electronic bk.)
3031209141 (electronic bk.)
9783031209130
DOI
https://doi.org/10.1007/978-3-031-20914-7
Published
Cham : Palgrave Macmillan, [2023]
Copyright
©2023
Language
English
Description
1 online resource (xix, 156 pages)
Item Number
10.1007/978-3-031-20914-7 doi
Call Number
HF5415
Dewey Decimal Classification
658.8001/9
Summary
The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sports marketing, charitable giving, sustainable consumption and sports tourism. The book is a valuable resource for scholars and those interested in discovering advancements in consumer research on the topic. In addition, it offers benefits to marketers and practitioners seeking to include nostalgic stimuli in their advertising communications. Marco Pichierri is Assistant Professor of Marketing and Business Management at the University of Bari "Aldo Moro" in Bari, Italy. His main research focus is on consumer behavior and advertising effectiveness. His works have been published in several international peer-reviewed journals such as the Journal of Advertising Research, Journal of Business Research, Journal of Interactive Marketing, Marketing Letters, Computers in Human Behavior, Journal of Services Marketing, and Current Issues in Tourism.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed March 15, 2023).
Linked Resources
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Record Appears in
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All Resources
1: Nostalgia marketing and consumer behavior
2: Nostalgic advertising usage in sports season tickets campaigns
3: The impact of nostalgic advertising on consumer willingness to donate during a crisis
4: Examining nostalgic advertising effectiveness in sustainable food consumption behavior
5: A systematic review of nostalgia-based marketing strategies in sport tourism
6: Conclusions.

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