001461456 000__ 03640cam\a2200565\i\4500
001461456 001__ 1461456
001461456 003__ OCoLC
001461456 005__ 20230503003354.0
001461456 006__ m\\\\\o\\d\\\\\\\\
001461456 007__ cr\cn\nnnunnun
001461456 008__ 230315s2023\\\\sz\\\\\\ob\\\\001\0\eng\d
001461456 020__ $$a9783031209147$$q(electronic bk.)
001461456 020__ $$a3031209141$$q(electronic bk.)
001461456 020__ $$z9783031209130
001461456 0247_ $$a10.1007/978-3-031-20914-7$$2doi
001461456 035__ $$aSP(OCoLC)1372741343
001461456 040__ $$aGW5XE$$beng$$erda$$epn$$cGW5XE$$dN$T$$dOCLCF
001461456 049__ $$aISEA
001461456 050_4 $$aHF5415
001461456 08204 $$a658.8001/9$$223/eng/20230315
001461456 1001_ $$aPichierri, Marco,$$eauthor.
001461456 24510 $$aNostalgia marketing :$$brekindling the past to influence consumer choices /$$cMarco Pichierri.
001461456 264_1 $$aCham :$$bPalgrave Macmillan,$$c[2023]
001461456 264_4 $$c©2023
001461456 300__ $$a1 online resource (xix, 156 pages)
001461456 336__ $$atext$$btxt$$2rdacontent
001461456 337__ $$acomputer$$bc$$2rdamedia
001461456 338__ $$aonline resource$$bcr$$2rdacarrier
001461456 504__ $$aIncludes bibliographical references and index.
001461456 5050_ $$a1: Nostalgia marketing and consumer behavior -- 2: Nostalgic advertising usage in sports season tickets campaigns -- 3: The impact of nostalgic advertising on consumer willingness to donate during a crisis -- 4: Examining nostalgic advertising effectiveness in sustainable food consumption behavior -- 5: A systematic review of nostalgia-based marketing strategies in sport tourism -- 6: Conclusions.
001461456 506__ $$aAccess limited to authorized users.
001461456 520__ $$aThe book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sports marketing, charitable giving, sustainable consumption and sports tourism. The book is a valuable resource for scholars and those interested in discovering advancements in consumer research on the topic. In addition, it offers benefits to marketers and practitioners seeking to include nostalgic stimuli in their advertising communications. Marco Pichierri is Assistant Professor of Marketing and Business Management at the University of Bari "Aldo Moro" in Bari, Italy. His main research focus is on consumer behavior and advertising effectiveness. His works have been published in several international peer-reviewed journals such as the Journal of Advertising Research, Journal of Business Research, Journal of Interactive Marketing, Marketing Letters, Computers in Human Behavior, Journal of Services Marketing, and Current Issues in Tourism.
001461456 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed March 15, 2023).
001461456 650_0 $$aMarketing$$xPsychological aspects.
001461456 650_0 $$aConsumer behavior.
001461456 655_0 $$aElectronic books.
001461456 852__ $$bebk
001461456 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-031-20914-7$$zOnline Access$$91397441.1
001461456 909CO $$ooai:library.usi.edu:1461456$$pGLOBAL_SET
001461456 980__ $$aBIB
001461456 980__ $$aEBOOK
001461456 982__ $$aEbook
001461456 983__ $$aOnline
001461456 994__ $$a92$$bISE