Digital pricing : a guide to strategic pricing for the digital economy / Frank Frohmann.

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Digital pricing : a guide to strategic pricing for the digital economy / Frank Frohmann.

9783031245916 (electronic bk.)
3031245911 (electronic bk.)
3031245903
9783031245909

Cham, Switzerland : Springer, 2023.

English

1 online resource (338 pages) : illustrations (black and white, and color).

10.1007/978-3-031-24591-6 doi

HF5416.5

658.8/160285

This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism.

Includes bibliographical references.

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Description based on print version record.

Management for professionals.

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