Intro
Committees
Preface
Contents
Financial Market Analysis and Investment
The Relationship Between Profitability and Market Value: Evidence from Jordanian Banks
1 Introduction
2 Literature Review and Hypotheses Development
3 Method
3.1 Models and Variables
4 Results
4.1 Descriptive Analysis
4.2 Correlation
5 Discussion
5.1 Regression Analysis
5.2 Small and Large Companies
5.3 Husman Test
5.4 Random Effect Models
5.5 Panel Granger Causality
5.6 Multicollinearity
5.7 Discussion
6 Conclusion
References

Improving on the Markov-Switching Regression Model by the Use of an Adaptive Moving Average
1 Introduction
2 Background and Related Work
2.1 Two-State Markov-Switching Regression (MSR) Model
2.2 Kaufman's Adaptive Moving Average (KAMA)
2.3 Related Work
3 Data
4 Methodology
4.1 Combining the Two-State MSR Model with KAMA
4.2 Optimisation of the KAMA Component of the Model
4.3 Benchmark Models
4.4 Implementing a Trading Strategy for Performance Testing
5 Results
6 Discussion
References

Elephant and Ant: Do Equity Investors Care About Firm's Carbon Emission?
1 Introduction
2 Data
3 Carbon Emissions and Stock Return
4 Paris Agreement and Investors Attention
5 Robustness Checks
6 Conclusion
References
A Review of the Applicability of Value Investing in China's Capital Markets
1 Introduction
2 Literature Review
2.1 Current Status of Domestic Research
2.2 Current Status of Foreign Research
3 Conclusions
3.1 Improve the Market Operation Mechanism
3.2 Appropriate Introduction of Foreign Assets
3.3 Resource Allocation Reform

3.4 Stabilize Investors' Psychological Expectations and the Volatility of the Capital Market
3.5 Develop Multi-level Capital Markets and Build a New Ecological Environment for Investment Risk Management in China's Capital Markets
3.6 Construct a Reasonable Tax System
3.7 Improve the Information Disclosure System and Supervision of Listed Companies
3.8 Improve the Dividend Distribution Policy of Listed Companies
References
Enterprise Economy and Management

Web Presence and Multilingual Management in the Tourism Sector: An Analysis of Active Tourism and Ecotourism Corporate Websites from Southern Spain
1 Introduction
2 Methodology
2.1 Sample Description
2.2 Analysis Criteria and Instruments
3 Results
3.1 Corporate Websites
3.2 Translated Website
4 Conclusions
References
Game Theory in Outlets-How Should Stores Maximise Profit?
1 Introduction
1.1 Introduction to Outlets
1.2 Reasons for Setting up the Outlets
1.3 Competition Between Outlets and Their Original Firm
1.4 Game Theory and the Hotelling Model