Intro
Contents
Sustainable Communication? Media and Communication Responsibility in Global Transformation Processes
1 Sustainability as Guiding Principle for CSR?
2 CSR and Communication
3 Media, CSR, and Sustainability
3.1 Sustainability as Guardrail for CSR (Media and Communicative Responsibility)
3.2 Sustainability Communication as Part of Media CSR Concepts (Global Perspectives)
3.3 Media Organizations, Public Value, and Sustainable Communication (Practical Insights)
4 Contributions
References

Conceptualizing Media CSR Communication: Responsible Contributions to the (Global) Public Sphere?
1 Introduction: CSR Communication in the Media Industry
2 Relativism vs. Universalism: Communicating CSR Across Cultures
3 Contributions to the Global Public Sphere? CSR Communication as Stakeholder Communication
References
Sustainability as Cultural Practice and Media as Institutions of Change
1 Introduction
2 Media, CSR, and Sustainability
3 Culture of Sustainability In and Through the Media
4 Outlook and Future Research Potential
References

The Should, the Could, and the Would: On Paradox Constellations of CSR in the Media Business-and a Call to Action
1 Introduction
2 Learning Change and Making Sense
3 The New Role of Media Organizations
References
Public Value for Public Service Media? A Case Study Analysis of Austriaś ORF
1 Introduction
2 Public Value Theory
3 Public Value Measurement
4 Austriaś ORF: A Case Study Analysis
4.1 Public Value Remit
4.2 Public Value Reporting
5 Public Value Financing
6 Conclusion
References

Crisis Communication and Corporate Responsibility in Media Companies
1 Introduction: The Nexus of CSR and Crisis Communication
2 Crisis Communication in Media Companies
2.1 Methodology
3 SPIEGELś Crisis Case
3.1 The Relotius Scandal
3.2 SPIEGELś Crisis Communication
4 Crisis Communication in Media Companies from the Perspective of Communication Managers
5 Ombudsman Offices as Instances of Communication and Crisis Management
5.1 The SPIEGEL Ombudsmanś Office
5.2 The Role of Ombudsmen in Crisis Prevention and Response
6 Concluding Remarks
References

Corporate Social Responsibility: Hiring Requisition in Media Companies?
1 Introduction: The Role of CSR in Top Talent Recruiting
2 CSR as Awareness Content
3 Analysis
3.1 Business Web Content Analysis
3.2 CSR Content on LinkedIn
3.3 Career-Landing Page Content Analysis
3.4 Status Quo of CSR On-Site
4 Discussion and Outlook
4.1 Differences in Website Content and Performance
4.2 Relevance of the CSR Dimensions on Corporate Websites and Social Media
4.3 SEO Strategies of Recruiting Sites
4.4 Summary
5 Conclusion and Directions for Future Research
References