Multidimensional and strategic outlook in digital business transformation : human resource and management recommendations for performance improvement / Pelin Vardarlıer, editor.
Vardarlıer, Pelin, editor.
2023
HF5549.5.D37 M85 2023
Available Online

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Title Multidimensional and strategic outlook in digital business transformation : human resource and management recommendations for performance improvement / Pelin Vardarlıer, editor.
ISBN 9783031234323 electronic book
3031234324 electronic book
9783031234316
3031234316
DOI https://doi.org/10.1007/978-3-031-23432-3
Published Cham, Switzerland : Springer, [2023]
Language English
Description 1 online resource (250 pages)
Other Standard Identifiers 10.1007/978-3-031-23432-3 doi
Call Number HF5549.5.D37 M85 2023
Dewey Decimal Classification 658.300285
Summary Especially after globalization, it can be seen that there is an increase in competition for almost all industries. In order to survive in such a competitive environment, companies have to take some actions to increase their competitive power and sustainability. Effective digital transformation is a significant way for companies to reach this objective. This book explores digital transformation strategy and digital business strategy together with digital innovation and digital learning, adaptability, and agility to illustrate the importance of information technology in business today. The book argues that effective digital management can be provided by increasing the quality in audit, internal control, corporate governance, transparency and improving effective marketing strategies. It touches on concepts such as digital diversity, digital privacy, digital literacy, the digitization of international logistics. This book also provides department specific (e.g., marketing, finance, HR) theories and applications of digital technology to guide companies in determining their specific strategies.
Access Note Access limited to authorized users.
Source of Description Description based on online resource; title from digital title page (viewed on April 25, 2023).
Added Author Vardarlıer, Pelin, editor.
Series Contributions to management science.
Available in Other Form Multidimensional and strategic outlook in digital business transformation.
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