001461753 000__ 04039cam\a22005897i\4500
001461753 001__ 1461753
001461753 003__ OCoLC
001461753 005__ 20230503003409.0
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001461753 008__ 230328s2023\\\\sz\a\\\\o\\\\\100\0\eng\d
001461753 019__ $$a1373015036$$a1373344029
001461753 020__ $$a9783031246876$$qelectronic book
001461753 020__ $$a303124687X$$qelectronic book
001461753 020__ $$z9783031246869
001461753 020__ $$z3031246861
001461753 0247_ $$a10.1007/978-3-031-24687-6$$2doi
001461753 035__ $$aSP(OCoLC)1374118340
001461753 040__ $$aGW5XE$$beng$$erda$$epn$$cGW5XE$$dEBLCP$$dYDX$$dUKAHL$$dYDX
001461753 049__ $$aISEA
001461753 050_4 $$aHF5411$$b.A33 2022
001461753 08204 $$a658.8$$223/eng/20230328
001461753 1102_ $$aAcademy of Marketing Science.$$bMeeting$$d(2022 :$$cMonterey, Calif.)
001461753 24510 $$aOptimistic marketing in challenging times :$$bserving ever-shifting customer needs : proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA /$$cBruna Jochims, Juliann Allen, editors.
001461753 264_1 $$aCham, Switzerland :$$bSpringer,$$c[2023]
001461753 300__ $$a1 online resource (690 pages) :$$billustrations (black and white).
001461753 336__ $$atext$$btxt$$2rdacontent
001461753 337__ $$acomputer$$bc$$2rdamedia
001461753 338__ $$aonline resource$$bcr$$2rdacarrier
001461753 4900_ $$aDevelopments in marketing science
001461753 506__ $$aAccess limited to authorized users.
001461753 520__ $$aMarketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness. The COVID-19 pandemic has disrupted the optimism of the world, thus hindering these marketing goals. This book explore the challenges faced by marketers during and post-COVID-19 and offers strategies for marketers to invoke a sense of optimism as the world enters the new normal. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. It also acknowledges the role digital technology and innovation have played a crucial role during these dark times and how they impact current and future customer experiences. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academys flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.
001461753 588__ $$aDescription based on online resource; title from digital title page (viewed on April 19, 2023).
001461753 650_0 $$aMarketing$$vCongresses.
001461753 655_0 $$aElectronic books.
001461753 7001_ $$aJochims, Bruna,$$eeditor.
001461753 7001_ $$aAllen, Juliann,$$eeditor.
001461753 77608 $$iPrint version:$$aAcademy of Marketing Science. Meeting (2022 : Monterey, Calif.).$$tOptimistic marketing in challenging times.$$dCham : Springer Nature Switzerland, 2023$$z9783031246869$$w(OCoLC)1368268115
001461753 852__ $$bebk
001461753 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-031-24687-6$$zOnline Access$$91397441.1
001461753 909CO $$ooai:library.usi.edu:1461753$$pGLOBAL_SET
001461753 980__ $$aBIB
001461753 980__ $$aEBOOK
001461753 982__ $$aEbook
001461753 983__ $$aOnline
001461753 994__ $$a92$$bISE