001461866 000__ 03923cam\a22005777a\4500
001461866 001__ 1461866
001461866 003__ OCoLC
001461866 005__ 20230503003414.0
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001461866 007__ cr\un\nnnunnun
001461866 008__ 230331s2023\\\\sz\\\\\\ob\\\\001\0\eng\d
001461866 019__ $$a1374427220
001461866 020__ $$a9783031267437$$q(electronic bk.)
001461866 020__ $$a3031267435$$q(electronic bk.)
001461866 020__ $$z3031267427
001461866 020__ $$z9783031267420
001461866 0247_ $$a10.1007/978-3-031-26743-7$$2doi
001461866 035__ $$aSP(OCoLC)1374243319
001461866 040__ $$aYDX$$beng$$cYDX$$dGW5XE$$dEBLCP$$dOCLCF
001461866 049__ $$aISEA
001461866 050_4 $$aHD30.2
001461866 08204 $$a658.4038$$223/eng/20230411
001461866 1001_ $$aHeim, Irina.
001461866 24510 $$aIntellectual property management :$$ban interdisciplinary knowledge for business decisions /$$cIrina Heim.
001461866 260__ $$aCham, Switzerland :$$bPalgrave Macmillan,$$c2023.
001461866 300__ $$a1 online resource
001461866 504__ $$aIncludes bibliographical references and index.
001461866 5050_ $$a1.The Intellectual Property Landscape -- 2.The Creation of IP -- 3.The Protection of IP -- 4.The Exploitation of IP.-5.The Evaluation of IP and First Steps in Strategy Formulation.-6.Building an IP Strategy.-7.Resourcing in the IP Context.
001461866 506__ $$aAccess limited to authorized users.
001461866 520__ $$aAn understanding of intellectual property is an essential component of management and business strategy in many industries. It can be used to generate value and create competitive advantage and goes hand-in-hand with the study of technology innovation and international business. However, the literature on intellectual property has been dominated by writers with backgrounds in legal science and economics. This book advocates an interdisciplinary view on intellectual property management for business and management students and professionals. It provides an outline of the field in terms that are tailored to management scholarship and with an emphasis on business decision making. It is intended for business school students of intellectual property management, innovation, strategic management and industry studies, as well as professionals in need of an accessible and business-minded approach to intellectual property management. Irina Heim is a Lecturer at Henley Business School, University of Reading where she teaches business and management disciplines, including Intellectual Property Management. She also taught a number of economic disciplines at the Department of Economics, University College London. Irina has published articles in academic journals, as well as an edited book and several book chapters. Her research interests include strategic management, organisational change, innovation and industrial strategy implications for companies.
001461866 588__ $$aDescription based on print version record.
001461866 650_0 $$aKnowledge management.
001461866 650_0 $$aIntellectual property.
001461866 650_0 $$aIndustrial property$$xManagement.
001461866 655_0 $$aElectronic books.
001461866 77608 $$iPrint version: $$z3031267427$$z9783031267420$$w(OCoLC)1365047115
001461866 77608 $$iPrint version:$$aHEIM, IRINA.$$tINTELLECTUAL PROPERTY MANAGEMENT.$$d[S.l.] : PALGRAVE MACMILLAN, 2023$$z3031267427$$w(OCoLC)1365047115
001461866 852__ $$bebk
001461866 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-031-26743-7$$zOnline Access$$91397441.1
001461866 909CO $$ooai:library.usi.edu:1461866$$pGLOBAL_SET
001461866 980__ $$aBIB
001461866 980__ $$aEBOOK
001461866 982__ $$aEbook
001461866 983__ $$aOnline
001461866 994__ $$a92$$bISE