@article{1461881,
      recid = {1461881},
      author = {Paunksnis, Sarunas, and Paunksnis, Runa Chakraborty,},
      title = {Gender, cinema, streaming platforms : shifting frames in  neoliberal India /},
      pages = {1 online resource (xiii, 285 pages)},
      abstract = {This book offers interdisciplinary examination of gender  representations in cinema and SVOD (Subscription Video on  Demand) platforms in India. This book will identify how the  so-called feminist enunciations in twenty-first century  film and SVOD content in India are marked by an ambiguous  entanglement of feminist and postfeminist rhetoric. Set  against the backdrop of two significant contemporary  phenomena, namely neoliberalism and the digital revolution,  this book considers how neoliberalism, aided by  technological advancement, re-configured the process of  media consumption in contemporary India and how  representation of gender is fraught with multiple  contesting trajectories. The book looks at two types of  mediacinema and SVOD platforms, and explores the reasons  for this transformation that has been emerging in India  over the past two decades. Keeping in mind the complex  paradoxes that such concomitant process of the contraries  can invoke, the book invites myriad responses from the  authors who view the shifting gender representations in  postmillennial Hindi cinema and SVOD platforms from their  specific ideological standpoints. The book includes a wide  array of genres, from commercial Hindi films to SVOD  content and documentary films, and aims to record the  transformation facilitated by economic as well as  technological revolutions in contemporary India across  various media formats. Dr. Runa Chakraborty Paunksnis  teaches at Kaunas University of Technology, Lithuania. Her  research interests include gender, caste, media  representations and subaltern literature. Her academic  articles and book chapters have been published by reputed  international publishers. She is also a creative writer and  translator. Her translated stories have been published by  Orient Blackswan and Sahitya Akademi, New Delhi. Dr. arnas  Paunksnis teaches at Kaunas University of Technology,  Lithuania. His research interests include politics, new  media, Indian cinema, science and technology studies and  postcolonial theory. He is author of Dark Fear, Eerie  Cities: New Hindi Cinema in Neoliberal India (2019) and the  editor of Dislocating Globality: Deterritorialization,  Difference and Resistance (2016).},
      url = {http://library.usi.edu/record/1461881},
      doi = {https://doi.org/10.1007/978-3-031-16700-3},
}