TY  - GEN
AB  - The textbook contains a comprehensive presentation of tools that can be used to systematically generate innovative ideas for new business growth ("opportunities"). In practice, it can be observed that companies make considerable efforts to identify ideas for innovations that can decisively shape their industry. The reason for this is not least the knowledge that a missed wave of innovation can lead to major problems for the entire company. The authors provide a structured and comprehensive overview of the most important tools for identifying new growth opportunities. They distinguish between company-related, market-related and environment-related approaches, incorporate numerous practical examples and provide application-oriented assistance with these tools. The second edition of the book incorporates the latest research findings, some examples have been updated and supplemented, and the book has been expanded to include practical application tasks for teaching and practical workshops.
AU  - Engelen, Andreas,
AU  - Gagern, Clara von,
AU  - Engelen, Monika,
CN  - HB615
DO  - 10.1007/978-3-658-39811-8
DO  - doi
ID  - 1461884
KW  - Entrepreneurship.
KW  - Management.
KW  - Business
LA  - eng
LK  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-658-39811-8
N2  - The textbook contains a comprehensive presentation of tools that can be used to systematically generate innovative ideas for new business growth ("opportunities"). In practice, it can be observed that companies make considerable efforts to identify ideas for innovations that can decisively shape their industry. The reason for this is not least the knowledge that a missed wave of innovation can lead to major problems for the entire company. The authors provide a structured and comprehensive overview of the most important tools for identifying new growth opportunities. They distinguish between company-related, market-related and environment-related approaches, incorporate numerous practical examples and provide application-oriented assistance with these tools. The second edition of the book incorporates the latest research findings, some examples have been updated and supplemented, and the book has been expanded to include practical application tasks for teaching and practical workshops.
SN  - 9783658398118
SN  - 3658398116
T1  - Opportunity recognition :15 approaches for more business growth /
TI  - Opportunity recognition :15 approaches for more business growth /
UR  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-658-39811-8
ER  -