001462039 000__ 03560cam\a2200601\i\4500
001462039 001__ 1462039
001462039 003__ OCoLC
001462039 005__ 20230503003423.0
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001462039 007__ cr\un\nnnunnun
001462039 008__ 230406s2023\\\\gw\\\\\\ob\\\\000\0\eng\d
001462039 019__ $$a1374820791
001462039 020__ $$a9783658407575$$q(electronic bk.)
001462039 020__ $$a3658407573$$q(electronic bk.)
001462039 020__ $$z9783658407568
001462039 020__ $$z3658407565
001462039 0247_ $$a10.1007/978-3-658-40757-5$$2doi
001462039 035__ $$aSP(OCoLC)1375102138
001462039 040__ $$aGW5XE$$beng$$erda$$epn$$cGW5XE$$dEBLCP$$dYDX
001462039 049__ $$aISEA
001462039 050_4 $$aHF5548.32
001462039 08204 $$a658.872$$223/eng/20230406
001462039 1001_ $$aHeinemann, Gerrit,$$eauthor.
001462039 24514 $$aThe new online trade :$$bbusiness models, business systems and benchmarks in e-commerce /$$cGerrit Heinemann.
001462039 264_1 $$aWiesbaden :$$bSpringer,$$c2023.
001462039 300__ $$a1 online resource (xxii, 503 pages) :$$billustrations
001462039 336__ $$atext$$btxt$$2rdacontent
001462039 337__ $$acomputer$$bc$$2rdamedia
001462039 338__ $$aonline resource$$bcr$$2rdacarrier
001462039 504__ $$aIncludes bibliographical references.
001462039 5050_ $$aNew meta-targeting in online retailing -- Business model of online retailing -- Forms of online retailing -- Business systems and benchmarks in e-commerce -- Best practices and risks in online retailing.
001462039 506__ $$aAccess limited to authorized users.
001462039 520__ $$aThis book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the "lessons learned" of the past years are. The content Meta-targeting and business ideas in online retailing Business model of online trade Forms of online trade Business systems and benchmarks in e-commerce Best practices and risks in online retailing The author Prof. Dr. Gerrit Heinemann is Professor of Business Administration, Management and Commerce and Head of the eWeb Research Center at Niederrhein University of Applied Sciences. This book is a translation of the original German edition "Intelligent Retail" by Heinemann, Geritt, published by Springer Fachmedien Wiesbaden GmbH in 2021.
001462039 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed April 6, 2023).
001462039 650_0 $$aElectronic commerce.
001462039 650_0 $$aRetail trade.
001462039 650_0 $$aSales management.
001462039 655_0 $$aElectronic books.
001462039 77608 $$iPrint version: $$z3658407565$$z9783658407568$$w(OCoLC)1365059825
001462039 852__ $$bebk
001462039 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-658-40757-5$$zOnline Access$$91397441.1
001462039 909CO $$ooai:library.usi.edu:1462039$$pGLOBAL_SET
001462039 980__ $$aBIB
001462039 980__ $$aEBOOK
001462039 982__ $$aEbook
001462039 983__ $$aOnline
001462039 994__ $$a92$$bISE