Chinese electric vehicle trailblazers : navigating the future of car manufacturing / Jan Y. Yang, Yunyi Gu, Zi Ling Tan.
Yang, Jan Y., author.; Gu, Yunyi, author.; Tan, Zi Ling, author.
2023
HD9710.C62
Available Online

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Title Chinese electric vehicle trailblazers : navigating the future of car manufacturing / Jan Y. Yang, Yunyi Gu, Zi Ling Tan.
Author Yang, Jan Y., author.
ISBN 9783031251450 (electronic bk.)
3031251458 (electronic bk.)
303125144X
9783031251443
DOI https://doi.org/10.1007/978-3-031-25145-0
Published Cham, Switzerland : Springer, 2023.
Language English
Description 1 online resource (147 pages) : illustrations (black and white, and color).
Item Number 10.1007/978-3-031-25145-0 doi
Call Number HD9710.C62
Dewey Decimal Classification 338.4/762922930951
Summary From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts. Chinese automakers are gradually establishing themselves as the new trendsetters in the automotive industry as they make technological advances in various fields, especially in electric vehicles. As more of them look overseas for opportunities, especially in the European market, it is time for the local players to better understand who they are up against and take steps to keep up with the rapid growth of their Far Eastern competitors. Based on Simon-Kuchers project experience, this book shows what is going on behind the Great Wall, informs readers about the latest technological trends and advances in China, and offers suggestions on what Chinese newcomers should bring with them when they come to town. Sharing valuable insights for all readers with an interest in the electric vehicle (EV) industry, this book will be particularly relevant for managers and decision-makers at Western OEMs, suppliers, and other relevant players in the automotive industry.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Added Author Gu, Yunyi, author.
Tan, Zi Ling, author.
Series Business guides on the go.
Available in Other Form CHINESE ELECTRIC VEHICLE TRAILBLAZERS.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
1. Chinese EV Players: From followers to trailblazers
2. The history of the Chinese EV industry
3. An overview of the EV stakeholders in China
4. Electrification Routes to the future
5. Smartification the holy grail of EV
6 Chinese route to market
7. Avoiding the innovation curse
8. On the march to Globalia
9. Roadblocks to success 10. What the future has in store.

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