Chinese electric vehicle trailblazers : navigating the future of car manufacturing / Jan Y. Yang, Yunyi Gu, Zi Ling Tan.
2023
HD9710.C62
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Linked Resource
Online Access
Concurrent users
Unlimited
Authorized users
Authorized users
Document Delivery Supplied
Can lend chapters, not whole ebooks
Details
Title
Chinese electric vehicle trailblazers : navigating the future of car manufacturing / Jan Y. Yang, Yunyi Gu, Zi Ling Tan.
Author
Yang, Jan Y., author.
ISBN
9783031251450 (electronic bk.)
3031251458 (electronic bk.)
303125144X
9783031251443
3031251458 (electronic bk.)
303125144X
9783031251443
Published
Cham, Switzerland : Springer, 2023.
Language
English
Description
1 online resource (147 pages) : illustrations (black and white, and color).
Item Number
10.1007/978-3-031-25145-0 doi
Call Number
HD9710.C62
Dewey Decimal Classification
338.4/762922930951
Summary
From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts. Chinese automakers are gradually establishing themselves as the new trendsetters in the automotive industry as they make technological advances in various fields, especially in electric vehicles. As more of them look overseas for opportunities, especially in the European market, it is time for the local players to better understand who they are up against and take steps to keep up with the rapid growth of their Far Eastern competitors. Based on Simon-Kuchers project experience, this book shows what is going on behind the Great Wall, informs readers about the latest technological trends and advances in China, and offers suggestions on what Chinese newcomers should bring with them when they come to town. Sharing valuable insights for all readers with an interest in the electric vehicle (EV) industry, this book will be particularly relevant for managers and decision-makers at Western OEMs, suppliers, and other relevant players in the automotive industry.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Gu, Yunyi, author.
Tan, Zi Ling, author.
Tan, Zi Ling, author.
Series
Business guides on the go.
Available in Other Form
CHINESE ELECTRIC VEHICLE TRAILBLAZERS.
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Online Access
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Table of Contents
1. Chinese EV Players: From followers to trailblazers
2. The history of the Chinese EV industry
3. An overview of the EV stakeholders in China
4. Electrification Routes to the future
5. Smartification the holy grail of EV
6 Chinese route to market
7. Avoiding the innovation curse
8. On the march to Globalia
9. Roadblocks to success 10. What the future has in store.
2. The history of the Chinese EV industry
3. An overview of the EV stakeholders in China
4. Electrification Routes to the future
5. Smartification the holy grail of EV
6 Chinese route to market
7. Avoiding the innovation curse
8. On the march to Globalia
9. Roadblocks to success 10. What the future has in store.