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Table of Contents
Between the commonplace and the sublime
The birth of brainstorming
Creativity as self-actualization
Synectics at the shoe
The creative child
Revolution on Madison Avenue
Creativity is dead...
From progress to creativity
Long live creativity
Conclusion: What is to be done?
The birth of brainstorming
Creativity as self-actualization
Synectics at the shoe
The creative child
Revolution on Madison Avenue
Creativity is dead...
From progress to creativity
Long live creativity
Conclusion: What is to be done?