@article{1462910,
      author = {Chernev, Alexander, and Kotler, Philip,},
      url = {http://library.usi.edu/record/1462910},
      title = {Kellogg on marketing : the marketing faculty of the  Kellogg School of Management /},
      recid = {1462910},
      pages = {1 online resource ( xiii, 417 pages) :},
}