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Table of Contents
Voices of the Digital Content Revolution
Rise of the Digital Influencer
Rise of an Industry
Being the Brand and the Hotness of Authenticity
The Fight for Relevance and Secrets to Success
Brands That Got It Right: Defining Wins in Influencer Marketing
The Business of Likes and Hate: Combating Bullies and Trolls
Self-Esteem and Social Media: When Influencers Compare and Despair
Cancel This! Influencers React to Cancel Culture and Deplatforming
Chasing the Next Post, Content Block, and the Anxiety of Algorithms
From Discrimination to the Empowerment Paradox: Experiences of Influencers from Marginalized Communities
The Lifestyle and LA
Collabs and
Content Houses: Avoiding a S**t Show
Athlete Influencers: How the Game Is Played
#Trending
List of Interviewees
Rise of the Digital Influencer
Rise of an Industry
Being the Brand and the Hotness of Authenticity
The Fight for Relevance and Secrets to Success
Brands That Got It Right: Defining Wins in Influencer Marketing
The Business of Likes and Hate: Combating Bullies and Trolls
Self-Esteem and Social Media: When Influencers Compare and Despair
Cancel This! Influencers React to Cancel Culture and Deplatforming
Chasing the Next Post, Content Block, and the Anxiety of Algorithms
From Discrimination to the Empowerment Paradox: Experiences of Influencers from Marginalized Communities
The Lifestyle and LA
Collabs and
Content Houses: Avoiding a S**t Show
Athlete Influencers: How the Game Is Played
#Trending
List of Interviewees