001463281 000__ 05231cam\a22006257i\4500
001463281 001__ 1463281
001463281 003__ OCoLC
001463281 005__ 20230601003313.0
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001463281 019__ $$a1376163902
001463281 020__ $$a9783658404291$$q(electronic bk.)
001463281 020__ $$a3658404299$$q(electronic bk.)
001463281 020__ $$z9783658404284
001463281 020__ $$z3658404280
001463281 0247_ $$a10.1007/978-3-658-40429-1$$2doi
001463281 035__ $$aSP(OCoLC)1376380592
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001463281 049__ $$aISEA
001463281 050_4 $$aHF5814$$b.A38 2023eb
001463281 08204 $$a659.1/072$$223/eng/20230418
001463281 1112_ $$aInternational Conference in Advertising$$n(19th :$$d2021 :$$cBordeaux, France)
001463281 24510 $$aAdvances in advertising research.$$n(Vol. XII) :$$bCommunicating, designing and consuming authenticity and narrative /$$cAlexandra Vignolles, Martin K.J. Waiguny, editors.
001463281 2463_ $$aCommunicating, designing and consuming authenticity and narrative
001463281 264_1 $$aWiesbaden :$$bSpringer Gabler,$$c2023.
001463281 300__ $$a1 online resource (vii, 366 pages) :$$billustrations (some color).
001463281 336__ $$atext$$btxt$$2rdacontent
001463281 337__ $$acomputer$$bc$$2rdamedia
001463281 338__ $$aonline resource$$bcr$$2rdacarrier
001463281 4901_ $$aEuropean Advertising Academy,$$x2626-0336
001463281 5050_ $$a- Sales promotion posts across different social media -- I want to talk to you -- To Inform or To Persuade. – Wellness among Gen Zs in Western and Eastern Cultures during COVID-19 -- Examining Affect, Relevance, and Creepiness as Underlying Mechanisms of Consumers’ Attitudes toward Synced Ads in Valenced Contexts -- Intentional Viewing of Skippable Ads on YouTube -- Effects of sponsorship disclosure on brand attitude via resistance strategies under moderation of review valence in online consumer reviews -- Consumer differences in chilling effects -- Signaling authenticity. - Brand Match vs. Mismatch and its Impact on Avoidance through Perceived Surveillance in the Context of Synced Advertising -- A conceptual framework and measurement instrument development for authentic narrative in branded entertainment -- A Peak into Individuals’ Perceptions of Surveillance -- Personality and susceptibility to (targeted and tailored) advertising for green products. - Empowered by Innovation -- A Typology of Consumer Activism. - Vulnerable Audiences’ Responses to Covid-19 Corporate Social Responsibility Advertising -- Types of humour in Spanish-speaking awarded ads -- Advertising Management -- Narrating Pain to Make You Understand -- Advertising Inauthentic Experiences Based on Attitude Functions -- Is this Endorsement Authentic? - Personality traits conveyed by hard sell and soft sell voices in France -- Does social eating equal calorie-dense and unhealthy eating? - Emotional persuasion in localized advertising.
001463281 506__ $$aAccess limited to authorized users.
001463281 520__ $$aThis volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership. About the Editors Alexandra Vignolles is Associate Professor of Marketing at INSEEC Bordeaux and currently Dean of Academic Affairs at INSEEC MSc & MBA. Her research addresses consumer behavior, nostalgia and retrobranding. She has published in high-ranked journals. Martin K. J. Waiguny is Professor of Consumer Behaviour and Marketing at the IMC University of Applied Sciences Krems and currently the Academic Head of the university. His research addresses mainly our behaviour with new media like games, social media, and other entertainment formats. Furthermore, he researches children’s consumer behaviour. The Journal of Advertising, Media psychology, Young Consumers, Australasian Marketing Journal among others are outlets where this research is published.
001463281 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed April 18, 2023).
001463281 650_0 $$aAdvertising$$xResearch$$vCongresses.
001463281 655_0 $$aElectronic books.
001463281 7001_ $$aVignolles, Alexandra,$$eeditor.
001463281 7001_ $$aWaiguny, Martin K. J.,$$eeditor.
001463281 77608 $$iPrint version: $$z3658404280$$z9783658404284$$w(OCoLC)1356260489
001463281 830_0 $$aEuropean Advertising Academy,$$x2626-0336
001463281 852__ $$bebk
001463281 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-658-40429-1$$zOnline Access$$91397441.1
001463281 909CO $$ooai:library.usi.edu:1463281$$pGLOBAL_SET
001463281 980__ $$aBIB
001463281 980__ $$aEBOOK
001463281 982__ $$aEbook
001463281 983__ $$aOnline
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