Advances in advertising research. (Vol. XII) : Communicating, designing and consuming authenticity and narrative / Alexandra Vignolles, Martin K.J. Waiguny, editors.
International Conference in Advertising (19th : 2021 : Bordeaux, France); Vignolles, Alexandra, editor.; Waiguny, Martin K. J., editor.
2023
HF5814 .A38 2023eb
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Title
Advances in advertising research. (Vol. XII) : Communicating, designing and consuming authenticity and narrative / Alexandra Vignolles, Martin K.J. Waiguny, editors.
Meeting Name
International Conference in Advertising (19th : 2021 : Bordeaux, France)
ISBN
9783658404291 (electronic bk.)
3658404299 (electronic bk.)
9783658404284
3658404280
DOI
https://doi.org/10.1007/978-3-658-40429-1
Published
Wiesbaden : Springer Gabler, 2023.
Language
English
Description
1 online resource (vii, 366 pages) : illustrations (some color).
Item Number
10.1007/978-3-658-40429-1 doi
Call Number
HF5814 .A38 2023eb
Dewey Decimal Classification
659.1/072
Summary
This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership. About the Editors Alexandra Vignolles is Associate Professor of Marketing at INSEEC Bordeaux and currently Dean of Academic Affairs at INSEEC MSc & MBA. Her research addresses consumer behavior, nostalgia and retrobranding. She has published in high-ranked journals. Martin K. J. Waiguny is Professor of Consumer Behaviour and Marketing at the IMC University of Applied Sciences Krems and currently the Academic Head of the university. His research addresses mainly our behaviour with new media like games, social media, and other entertainment formats. Furthermore, he researches children’s consumer behaviour. The Journal of Advertising, Media psychology, Young Consumers, Australasian Marketing Journal among others are outlets where this research is published.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed April 18, 2023).
Added Author
Vignolles, Alexandra, editor.
Waiguny, Martin K. J., editor.
Series
European Advertising Academy, 2626-0336
Available in Other Form
Print version: 9783658404284
Linked Resources
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Record Appears in
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All Resources
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Consumer differences in chilling effects
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A conceptual framework and measurement instrument development for authentic narrative in branded entertainment
A Peak into Individuals’ Perceptions of Surveillance
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Types of humour in Spanish-speaking awarded ads
Advertising Management
Narrating Pain to Make You Understand
Advertising Inauthentic Experiences Based on Attitude Functions
Is this Endorsement Authentic? - Personality traits conveyed by hard sell and soft sell voices in France
Does social eating equal calorie-dense and unhealthy eating? - Emotional persuasion in localized advertising.

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