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Behavioural business : the psychology of decisions in economy, business and policy contexts / Janneke Blijlevens, Meg Elkins, Ananta Neelim, editors.

9789811955464 electronic book
9811955468 electronic book
9789811955457
981195545X

Singapore : Springer, 2023.

English

1 online resource (1 volume) : illustrations (black and white, and color).

10.1007/978-981-19-5546-4 doi

HD30.23 .B44 2023

658.4/03

This book explores all aspects of the new and emerging area of behavioural business. This book identifies behavioural business as a powerful application of the latest insights and tools from psychology and behavioural science to decision-making in business, management and policy. This book uniquely positions behavioural business as dierent from both behavioural economics and psychology. This book instead applies a fresh focus on behavioural interventions in policy and business. This book introduces this new area and showcases what it contributes to a number of important contemporary business and policy issues. These include behavioural insights for managers in diverse and multi-cultural workplaces, designers of organisations, interventions, products and services, nancial advisors, public policy makers, business creatives and entrepreneurs as well as charity and NGO practitioners. This book summarises state-of-the-art knowledge in the areas of expertise of the authors, who are members of the Behavioural Business Lab at RMIT University in Australia. This book will interest advanced students in related subjects as well as academics and policy makers hoping to learn and apply behavioural insights to their areas of expertise.

Includes index.

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Description based on print version record.

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