Indigenous African language media : practices and processes / Phillip Mpofu, Israel Ayinla Fadipe, Thulani Tshabangu, editors.
Mpofu, Phillip.; Fadipe, Israel A.; Tshabangu, Thulani.
2023
P94.5.M552 I54 2023
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Title Indigenous African language media : practices and processes / Phillip Mpofu, Israel Ayinla Fadipe, Thulani Tshabangu, editors.
ISBN 981990305X electronic book
9789819903054 (electronic bk.)
9819903041
9789819903047
DOI https://doi.org/10.1007/978-981-99-0305-4
Published Singapore : Palgrave Macmillan, an imprint of Springer, [2023]
Language English
Description 1 online resource (464 p.)
Other Standard Identifiers 10.1007/978-981-99-0305-4 doi
Call Number P94.5.M552 I54 2023
Dewey Decimal Classification 302.230890096
Summary The book contributes to the sparse academic literature on African and minority language media research. It serves as a compendium of experiences, activities and case studies on the use of native language media. Chapters in this book make theoretical, methodical and empirical contributions about indigenous African language media that are affected by structural factors of politics, technology, culture and economy and how they are creatively produced and appropriated by their audiences across African cultures and contexts. This book explores indigenous African language media about media representations, media texts and contents, practice-based activities, audience reception and participation, television, popular culture and cinema, peace and conflict resolution, health and environmental crisis communication, citizen journalism, ethnic and identity formation, beat analysis and investigative journalism, and corporate communication. There are hardly any similar works that focus on the various issues relating to this body of knowledge. The book provides a valuable companion for scholars in various fields like communication, media studies, African studies, African languages, popular culture, journalism, health and environmental communication. Phillip Mpofu, DLitt et Phil, is an Extraordinary Researcher at North West University, Mafikeng Campus, South Africa, in the Indigenous Language Media in Africa (ILMA) research entity. He is also a Senior Lecturer in the Department of Languages, Literature & Cultural Studies at Midlands State University, Zimbabwe. His research combines sociolinguistics, language politics, language policy, virtual communities and African language media. Israel Ayinla Fadipe is postdoctoral fellow in Indigenous Language Media in Africa research entity, Faculty of Humanities, North-West University, South Africa. He specialises in communication, cultural and gender studies, and has published articles and chapters in both local and international journals. He graduated from the Department of Communication and Language Arts, University of Ibadan, with BA in Creative Writing, MA in Popular Music and PhD in Applied and Gender Communication. Thulani Tshabangu is an emerging academic who holds a PhD in Journalism from Stellenbosch University in South Africa. He is currently a post-doctoral fellow at North West University research institute of Indigenous Languages Media in Africa where he researches about democracy and development communication in Africa; the management and political economy of African media.
Note Description based upon print version of record.
Conceptualising Communication
Includes index.
Access Note Access limited to authorized users.
Source of Description Description based on online resource; title from digital title page (viewed on May 23, 2023).
Added Author Mpofu, Phillip.
Fadipe, Israel A.
Tshabangu, Thulani.
Available in Other Form Indigenous African Language Media
Indigenous African language media
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Intro
Foreword by Ufuoma Akpojivi
Indigenous African Media: A Base for Decolonisation Foreword
References
Foreword by Muyiwa Popoola
Acknowledgements
Contents
Notes on Contributors
List of Figures
List of Tables
Part I Audience Perception, Participation, Ethnic, Identity Formation and Indigenous Language Media
1 Appreciating Indigenous African Language Media' Practices and Processes: A Transdisciplinary Approach
References
2 Kulfi Is Like a Tanzanian: The Reception of an Indian Television Drama Dubbed in Kiswahili
Introduction
Synopsis of "Kulfi"

Theoretical Framework
Methodology
Data Analysis and Discussion
Audiences' Negotiation of Meaning in Kulfi
The Dubbing Techniques and Its Influences on Audience's Reception of Kulfi
Message as a Factor That influence's Tanzania Audience's Reception of Foreign TV Drama Dubbed into Kiswahili
Does Translated Television Drama Protect or Harm Tanzanian Culture?
Conclusion
References
3 Language Politics, Development, and Sustainability of Publishing and Textbooks in the Nigerian Languages
Introduction
Objectives of the Study
Methodology

Factors Influencing the Development of Textbooks in the Nigerian Languages
The Role of Language Politics in the Development of Indigenous Nigerian Languages
Indigenous Language Politics, Book Publishing, and Sustainable Development
Marketing Indigenous Languages Textbooks in Nigeria
Discussions and Findings
Conclusion and Recommendations
References
4 Time to Be Represented: The Imperative for Investment in Igbo Indigenous Language Radio
Introduction
The Igbo
The Igbo Participation in Mass Media Pre- and Post-independence Nigeria
Pre-Independence Media

Post-indpendence Media
Challenges of Igbo Indigenous Language Newspaper
Igbo Language Promotion
A Roll Call of Failed Igbo Language Newspapers
Indigenous Language Broadcasting in Nigeria
Broadcasting in Igbo Language
Time to Represent Igbo in Indigenous Radio Broadcasting
Need to Invest in Igbo Language Radio
Theoretical Framework
Summary and Conclusion
References
5 Slang and the Semantic Sense of Sameness: A Sociolinguistic Analysis of Shona Back Slang
Introduction and Background
Study Aims
Research Questions
Literature Review
Shona

Origination of Back Slang
Generational Usage of Back Slang and Social Function of Back Slang
Factors Influencing the Use of Shona Back Slang
Reasons of Using Back Slang
Data and Method
Theoretical Framework
Findings, Discussion and Analysis
The Origin of Chindebhe
Social Function of Back Slang
Generational Usage of Chindebhe
Chindebhe: Unity in Dispersion
Description of Chindebhe Linguistic Manifestation
Conclusions and Recommendations
References
6 Mass Communication and African Indigenous Societies: The Meeting Point
Introduction

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