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Intro
Preface
Contents
Chapter 1: Introduction
1.1 A Clinical Vignette
1.2 Persuasion Foundations of the Medical Encounter
1.3 Decision-Making Foundations in the Medical Encounter
1.4 Broadening the Concepts of Persuasion and Argument in Medicine
References
Chapter 2: Rationality, Reasoning, Logic, Argumentation and Intuition: The Bases of Medical Assessments and Decisions
2.1 Rationality and Reason
2.1.1 Rationality from a Philosophical Perspective
2.1.2 Rationality from an Economics Perspective
2.1.3 Rationality and Emotions

2.1.4 Summary of Rationality
2.2 Reasoning/Critical Thinking
2.3 Logic
2.4 Informal Logic and Argumentation
2.4.1 Arguments Versus Explanations
2.4.2 Arguments as a Method of Deriving New Truths
2.4.3 Arguments as a Method to Come to a Decision
2.4.4 Arguments to Persuade
2.5 Intuition in Medical Decisions
2.5.1 Intuition in Medicine
2.6 Conclusions
References
Chapter 3: The Human Mind: Relationship of Evolutionary Imperatives on Discerning Truth
3.1 A Brief Review of Primate Evolution to Anatomically Modern Humans
3.1.1 The Evolution of the Human Brain

3.1.2 Human Self Domestication/Emotional Plasticity
3.2 Social and Cultural Evolution Emphasizing Group Cohesion
3.2.1 The Social Brain
3.2.2 Other Minds
3.2.3 Evolution of the Cultural Framework
3.2.4 Are There Unconscious Influences on How Humans Receive Information?
3.3 The Idea of the Social Umwelt, or Although Seeing Is Believing, Sometimes We See What We Believe
3.3.1 Introducing the Concept of the Social Umwelt
3.3.2 Primal World Beliefs
3.3.3 Moral Foundations
3.3.4 Motivated Cognition
3.3.5 Self-Deception
3.3.6 Susceptibility to Logical Fallacy

3.3.7 Shibboleth Behavior
3.3.8 Human Reasoning Based on Mental Models
3.4 Is this the Basis of the Patient's Comprehensive and Rationality?
3.5 Final Thoughts
3.6 Summary and Synthesis
References
Chapter 4: Persuasion in Medicine: How Medical Arguments Are Accepted
4.1 Introduction
4.1.1 Aristotle as a Foundational Understanding of Persuasion
4.2 The Modern Study of Persuasion
4.2.1 Persuasion in Popular Culture
4.2.2 Modern Academic Study of Persuasion
Social Judgment Theory
Elaboration Likelihood Model
Cognitive Dissonance Theory
Narrative Paradigm

4.3 General Types of Persuasion Methods
4.3.1 Coercion
4.3.2 Emotional (Affective)
4.3.3 Appeal to Authority
4.3.4 Argumentation (Cognitive)
4.4 The Neuroscience of Persuasion
4.5 Factors Involved in Persuasion
4.5.1 The Social Union
4.5.2 Emotionality
4.5.3 Mimicry
4.5.4 Voice Modulation
4.5.5 Body Language
4.5.6 Resistance to Persuasion (Reactance)
4.5.7 Ambiguity of Words or Phrases
4.5.8 Memories in Persuasion
4.5.9 Self-Persuasion
4.5.10 Storytelling as an Instrument of Persuasion
4.6 Persuasion as Manifest Rationality

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