@article{1463664,
      recid = {1463664},
      author = {Martínez-López, Francisco J.,},
      title = {Advances in digital marketing and eCommerce : fourth  international conference, 2023 /. Digital Marketing &  eCommerce Conference},
      pages = {1 online resource (vii, 306 pages) :},
      note = {Includes author index.},
      abstract = {The Digital Marketing and eCommerce Conference aims to  bring together leading researchers and research scholars to  exchange and share their experiences and research results  on any aspects of ecommerce and digital marketing. This  volume presents the proceedings of the 2023 edition in a  collection of contributions with many original approaches.  They address diverse areas of application such as online  brand communities, channel design, online retailing,  cryptocurrencies, user-generated content, TikTok, among  others. A wide variety of theoretical and methodological  approaches have been used.},
      url = {http://library.usi.edu/record/1463664},
      doi = {https://doi.org/10.1007/978-3-031-31836-8},
}