TY  - GEN
AB  - The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.
AU  - Martínez-López, Francisco J.,
CN  - HF5548.32
DO  - 10.1007/978-3-031-31836-8
DO  - doi
ID  - 1463664
KW  - Electronic commerce
KW  - Internet marketing
LK  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-031-31836-8
N1  - Includes author index.
N2  - The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.
SN  - 9783031318368
SN  - 3031318366
T1  - Advances in digital marketing and eCommerce :fourth international conference, 2023 /
TI  - Advances in digital marketing and eCommerce :fourth international conference, 2023 /
UR  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-031-31836-8
ER  -