001464458 000__ 03670cam\\2200517\i\4500
001464458 001__ 1464458
001464458 003__ OCoLC
001464458 005__ 20230805003206.0
001464458 008__ 190605t20202020nyua\\\\\b\\\\001\0\eng\\
001464458 010__ $$a2019021242
001464458 020__ $$a9780367281571$$qpaperback
001464458 020__ $$a0367281570$$qpaperback
001464458 020__ $$a9780367281595$$qhardcover
001464458 020__ $$a0367281597$$qhardcover
001464458 020__ $$z9780429300400$$qelectronic book
001464458 035__ $$a(OCoLC)1105739368
001464458 035__ $$a1464458
001464458 040__ $$aDLC$$beng$$erda$$cDLC$$dOCLCO$$dOCLCF$$dUSD$$dLTSCA$$dYDX$$dDCK$$dOCLCO
001464458 042__ $$apcc
001464458 049__ $$aISEA
001464458 05000 $$aHM1221$$b.S768 2020
001464458 08200 $$a659.2$$223
001464458 1001_ $$aSmith, Ronald D.,$$d1948-$$eauthor.
001464458 24510 $$aBecoming a public relations writer :$$bstrategic writing for emerging and established media /$$cRonald D. Smith.
001464458 250__ $$aSixth edition.
001464458 264_1 $$aNew York, NY :$$bRoutledge,$$c2020.
001464458 264_4 $$c©2020
001464458 300__ $$axxxii, 473 pages :$$billustrations ;$$c24 cm
001464458 336__ $$atext$$btxt$$2rdacontent
001464458 337__ $$aunmediated$$bn$$2rdamedia
001464458 338__ $$avolume$$bnc$$2rdacarrier
001464458 504__ $$aIncludes bibliographical references and index.
001464458 5050_ $$aPart 1. Principles of effective writing. Writing... and what it means to you -- Effective writing -- Persuasive and ethical communication -- The writing process -- News : the basis for all strategic writing -- News writing style -- Part 2. Paid, earned, owned and shared media. Social media and wiki -- Website and blog -- Fact sheet and advisory -- Print news release -- Broadcast news release -- Transmedia news package -- Advocacy and opinion -- News feature -- Brochure, newsletter and corporate report -- Donor appeal -- Speech, presentation and interview -- Public relations advertising.
001464458 520__ $$a"The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice. Smith provides comprehensive examples, guidelines, and exercises that allow students to both learn the fundamentals of public relations writing and practice their writing skills. Ethical and legal issues are woven throughout the text, which covers public relations writing formats for both journalistic and organizational media. This new edition updates and expands its coverage of writing for digital and social media--including blogs, websites and wikis, as well as social networking (Facebook), microblogging (Twitter), photo sharing (Instagram and Snapchat) and video sharing (YouTube). This range reflects the current landscape of public relations writing, preparing undergraduate students for a public relations career. Becoming a Public Relations Writer is a trusted resource for courses in public relations, media writing, and strategic communication. Previous editions of this text have been adopted by more than 190 colleges and universities in the U.S. and among other English-speaking nations. Complimentary online materials are provided for both instructors and students; instructors have access to support materials such as test banks, chapter overviews, and a sample syllabus, while students will benefit from career prep resources such as ethics codes, an overview of professional organizations, and sample news packages. Visit the Companion Website at www.routledge.com/cw/smith"--$$cProvided by publisher.
001464458 650_0 $$aPublic relations.
001464458 650_0 $$aPublic relations$$xAuthorship.
001464458 650_0 $$aPublicity.
001464458 650_2 $$aPublic Relations$$0(DNLM)D011641
001464458 650_2 $$aAdvertising$$0(DNLM)D000329
001464458 650_6 $$aRelations publiques.$$0(CaQQLa)201-0074875
001464458 650_6 $$aPublicité.$$0(CaQQLa)201-0006974
001464458 650_7 $$apublic relations.$$2aat$$0(CStmoGRI)aat300054685
001464458 650_7 $$aadvertising.$$2aat$$0(CStmoGRI)aat300054347
001464458 650_7 $$aPublic relations.$$2fast$$0(OCoLC)fst01082892
001464458 650_7 $$aPublic relations$$xAuthorship.$$2fast$$0(OCoLC)fst01082895
001464458 650_7 $$aPublicity.$$2fast$$0(OCoLC)fst01083449
001464458 852__ $$bgen
001464458 909CO $$ooai:library.usi.edu:1464458$$pGLOBAL_SET
001464458 980__ $$aBIB
001464458 980__ $$aBOOK