Becoming a public relations writer : strategic writing for emerging and established media / Ronald D. Smith.

Sixth edition.

9780367281571 paperback
0367281570 paperback
9780367281595 hardcover
0367281597 hardcover
9780429300400 electronic book

New York, NY : Routledge, 2020.

©2020

English

xxxii, 473 pages : illustrations ; 24 cm

HM1221 .S768 2020

659.2

"The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice. Smith provides comprehensive examples, guidelines, and exercises that allow students to both learn the fundamentals of public relations writing and practice their writing skills. Ethical and legal issues are woven throughout the text, which covers public relations writing formats for both journalistic and organizational media. This new edition updates and expands its coverage of writing for digital and social media--including blogs, websites and wikis, as well as social networking (Facebook), microblogging (Twitter), photo sharing (Instagram and Snapchat) and video sharing (YouTube). This range reflects the current landscape of public relations writing, preparing undergraduate students for a public relations career. Becoming a Public Relations Writer is a trusted resource for courses in public relations, media writing, and strategic communication. Previous editions of this text have been adopted by more than 190 colleges and universities in the U.S. and among other English-speaking nations. Complimentary online materials are provided for both instructors and students; instructors have access to support materials such as test banks, chapter overviews, and a sample syllabus, while students will benefit from career prep resources such as ethics codes, an overview of professional organizations, and sample news packages. Visit the Companion Website at www.routledge.com/cw/smith"-- Provided by publisher.

Includes bibliographical references and index.

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