@article{1464926,
      author = {Kotler, Philip, and Kartajaya, Hermawan, and Setiawan,  Iwan,},
      url = {http://library.usi.edu/record/1464926},
      title = {Marketing 3. 0 : Como Atraer a Los Clientes a Traves de un  Marketing Basado en Valores /},
      recid = {1464926},
      pages = {1 online resource (xiv, 22 pages).},
}