Cover
Title Page
Contents
1 An Introduction to Research and Your Study
2 The Literature Review
3 Research Philosophy and Research Design
4 Quantitative Research Techniques and Conduct
5 Qualitative Research Techniques and Conduct
6 Mixed Methods Research
7 Presentation of Results
8 Quantitative Data Analysis
9 Qualitative Data Analysis
10 Analysing Mixed Methods Research
11 Conclusions
Case Study 1.1: The role of the supervisor
Case Study1.2: How I write
Case Study 2.1: What to include and what to leave out in terms of the literature review.
Case Study 2.2: Should I research my place of work?
Case Study 2.3: Aims and objectives
Case Study 2.4: The style of the literature review
Case Study 3.1: Differences between positivism and constructivism
Case Study 4.1: Student designed questionnaire: first draft
Case Study 4.2: A representative sample?
Case Study 5.1: Observation at Stonehenge
Case Study 5.2: Student's first draft of interview schedule with supervisor comments (comments in italics)
Case Study 5.3: Two focus groups used in connection with a music festival
Case Study 5.4: Mountain biking focus groups, New Zealand
Case Study 6.1: An example of mixed methods research in a Masters' dissertation.
Case Study 6.2: Sequential mixed methods research
Case Study 8.1: An example of the Chi-square test
Case Study 8.2: An example of factor analysis and ANOVA
Case Study 9.1: Children's understanding of the concept of a tourist
Case Study 9.2: Observation at Wellington Zoo
Case Study 9.3: Content analysis of a cruise ship brochure
Case Study 9. 4: Data analysis for the qualitative phase of the Tourism Destination Quality (TDQ) study
Case Study 9.5: Dimensions with their attributes in the TDQ study: two examples 'Hospitable' and 'Safe'.

Case Study 10.1: Tourism Destination Quality: Analysis of sequential exploratory mixed methods research
Case Study 10.2: Mountain biking in New Zealand: An example of sequential explanatory mixed methods research.