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Branding Bhakti : Krishna Consciousness and the Makeover of a Movement.

Karapanagiotis, Nicole.
2021
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Title
Branding Bhakti : Krishna Consciousness and the Makeover of a Movement.
Author
Karapanagiotis, Nicole.
Edition
1st ed.
ISBN
9780253054906
9780253054883
Published
Bloomington : Indiana University Press, 2021.
Copyright
©2021.
Language
English
Description
1 online resource (288 pages).
Dewey Decimal Classification
294.5512
Summary
Branding Bhakti not only investigates the methods the ISKCON movement uses to position itself for growth but highlights devotees' painful and complicated struggles as they work to transform their shrinking, sectarian movement into one with global religious appeal.
Access Note
Access limited to authorized users.
Source of Description
Description based on publisher supplied metadata and other sources.
Series
Framing the Global Series
Available in Other Form
Branding Bhakti
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Online Access
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Cover
Title Page
Copyright
Contents
Acknowledgments
Note on Transliteration
Introduction
1. A Brief History of ISKCON: 1965-Present
2. Contextualizing the Krishna Branders
3. Krishna Gets a New PR Team: Branding ISKCON as a Meditative Social Club
4. Branding ISKCON as the Heart of Yoga
5. Krishna West: ISKCON Must Be Reinvented, Not (Just) Rebranded
Conclusion
Glossary
Bibliography
Index
About the Author.

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