@article{1465728,
      author = {Melewar, T. C., and Alwi, S. F. Syed,},
      url = {http://library.usi.edu/record/1465728},
      title = {Corporate branding : areas, arenas and approaches /},
      recid = {1465728},
      pages = {1 online resource (287 pages) :},
}