TY  - GEN
T1  - Corporate branding :areas, arenas and approaches /
AU  - Melewar, T. C.,
AU  - Alwi, S. F. Syed,
CN  - HF5415
ID  - 1465728
KW  - Marketing.
KW  - Consumers' preferences.
SN  - 9781315863177 (e-book)
TI  - Corporate branding :areas, arenas and approaches /
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=2011275
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=2011275
ER  -