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001465728 020__ $$z9780415721110
001465728 020__ $$z9780415721127
001465728 020__ $$a9781315863177 (e-book)
001465728 035__ $$a(MiAaPQ)EBC2011275
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001465728 035__ $$a(CaONFJC)MIL768177
001465728 035__ $$a(OCoLC)907609749
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001465728 050_4 $$aHF5415$$b.C677 2015
001465728 0820_ $$a658.8/27$$223
001465728 24500 $$aCorporate branding :$$bareas, arenas and approaches /$$cedited by T.C. Melewar, S.F. Syed Alwi.
001465728 264_1 $$aLondon, [England] ;$$aNew York, New York :$$bRoutledge,$$c2015.
001465728 264_4 $$c2015
001465728 300__ $$a1 online resource (287 pages) :$$billustrations, tables.
001465728 336__ $$atext$$2rdacontent
001465728 337__ $$acomputer$$2rdamedia
001465728 338__ $$aonline resource$$2rdacarrier
001465728 504__ $$aIncludes bibliographical references at the end of each chapters and index.
001465728 506__ $$aAccess limited to authorized users.
001465728 588__ $$aDescription based on print version record.
001465728 650_0 $$aMarketing.
001465728 650_0 $$aConsumers' preferences.
001465728 655_0 $$aElectronic books
001465728 7001_ $$aMelewar, T. C.,$$eeditor.
001465728 7001_ $$aAlwi, S. F. Syed,$$eeditor.
001465728 77608 $$iPrint version:$$tCorporate branding : areas, arenas and approaches.$$dLondon, [England] ; New York, New York : Routledge, c2015 $$z9780415721110 $$w2014042221
001465728 852__ $$bebk
001465728 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=2011275$$zOnline Access
001465728 909CO $$ooai:library.usi.edu:1465728$$pGLOBAL_SET
001465728 980__ $$aBIB
001465728 980__ $$aEBOOK
001465728 982__ $$aEbook
001465728 983__ $$aOnline