Corporate branding : areas, arenas and approaches / edited by T.C. Melewar, S.F. Syed Alwi.
2015
HF5415 .C677 2015
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Details
Title
Corporate branding : areas, arenas and approaches / edited by T.C. Melewar, S.F. Syed Alwi.
ISBN
9780415721110
9780415721127
9781315863177 (e-book)
9780415721127
9781315863177 (e-book)
Published
London, [England] ; New York, New York : Routledge, 2015.
Copyright
2015
Language
English
Description
1 online resource (287 pages) : illustrations, tables.
Call Number
HF5415 .C677 2015
Dewey Decimal Classification
658.8/27
Bibliography, etc. Note
Includes bibliographical references at the end of each chapters and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Melewar, T. C., editor.
Alwi, S. F. Syed, editor.
Alwi, S. F. Syed, editor.
Available in Other Form
Print version: Corporate branding : areas, arenas and approaches. London, [England] ; New York, New York : Routledge, c2015 9780415721110
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