Corporate branding :: areas, arenas and approaches /: edited by T.C. Melewar, S.F. Syed Alwi.

Name: Corporate branding : areas, arenas and approaches / edited by T.C. Melewar, S.F. Syed Alwi.
ISBN: 9781315863177 (e-book)

Melewar, T. C.,; Alwi, S. F. Syed,

Corporate branding : areas, arenas and approaches / edited by T.C. Melewar, S.F. Syed Alwi.

Melewar, T. C., editor.; Alwi, S. F. Syed, editor.

2015

HF5415 .C677 2015

Available Online

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Title

Corporate branding : areas, arenas and approaches / edited by T.C. Melewar, S.F. Syed Alwi.

ISBN

9780415721110
9780415721127
9781315863177 (e-book)

Published

London, [England] ; New York, New York : Routledge, 2015.

Copyright

2015

Language

English

Description

1 online resource (287 pages) : illustrations, tables.

Call Number

HF5415 .C677 2015

Dewey Decimal Classification

658.8/27

Bibliography, etc. Note

Includes bibliographical references at the end of each chapters and index.

Access Note

Access limited to authorized users.

Source of Description

Description based on print version record.

Added Author

Melewar, T. C., editor.
Alwi, S. F. Syed, editor.

Available in Other Form

Print version: Corporate branding : areas, arenas and approaches. London, [England] ; New York, New York : Routledge, c2015 9780415721110

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Corporate branding : areas, arenas and approaches / edited by T.C. Melewar, S.F. Syed Alwi.

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