TY - GEN AU - Gershon, Richard A., CN - P96.M34 ID - 1466226 KW - Mass media KW - Organizational effectiveness. LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5165208 SN - 9781483311661 (e-book) T1 - Digital media and innovation :management and design strategies in communication / TI - Digital media and innovation :management and design strategies in communication / UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5165208 ER -