Psychological foundations of marketing / Allan Kimmel.
2018
HF5415 .K566 2018
Formats
| Format | |
|---|---|
| BibTeX | |
| MARCXML | |
| TextMARC | |
| MARC | |
| DublinCore | |
| EndNote | |
| NLM | |
| RefWorks | |
| RIS |
Linked e-resources
Linked Resource
Details
Title
Psychological foundations of marketing / Allan Kimmel.
Author
Edition
Second edition.
ISBN
9781138219151
9781315436081 (e-book)
9781315436081 (e-book)
Published
London, [England] ; New York, New York : Routledge, 2018.
Copyright
2018
Language
English
Description
1 online resource (485 pages) : illustrations (some color), tables.
Call Number
HF5415 .K566 2018
Dewey Decimal Classification
658.80019
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Available in Other Form
Print version: Kimmel, Allan J. Psychological foundations of marketing. Second edition. London, [England] ; New York, New York : Routledge, c2018 9781138219151
Linked Resources
Record Appears in