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Part I. Understanding Purpose-driven Organizations
1. The New Logic of Purpose within the Organization; Carlos Rey, Jon San Cristobal Velasco and Juan Almandoz
2. Personal and Organizational Purpose Harmonisation; Carlos Rey and Ivan Malba?i?
3. Three Dimensions of Purpose: Knowledge, Motivation and Action; Carlos Rey and Miquel Bastons
4. Why Purpose Needs Strategy (and Vice Versa); Carlos Rey and Joan E. Ricart
5. Purpose-driven Leadership; Pablo Cardona, Carlos Rey and Nick Craig
Part II. Creating Purpose-driven Organizations
6. Agile Purpose: Overcoming Bureaucracy; Carlos Rey, Nuno Pitta, Donatas Ramonas and Phil Sotok
7. Key Factors in Purpose Internalisation; Carlos Rey, Frederic Marimon and Marta Mas-Machuca
8. Nurturing Personal Purpose at Work; Carlos Rey, Juan Almandoz and Alex Montaner
9. (Re)Discovering Organizational Purpose; Clara Fontǹ, ℓngel Alloza and Carlos Rey
10. Measuring the Purpose Effect; ℓlvaro Lle,̤ Carlos Rey and Nuria Chinchilla.

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