@article{1467726,
      note = {Includes index.},
      author = {Adeola, Ogechi, and Hinson, Robert and Sakkthivel, A. M.},
      url = {http://library.usi.edu/record/1467726},
      title = {Marketing communications and brand development in emerging  markets., Volume II,: Insights for a changing world /},
      abstract = {This book provides critical insights into marketing  communications and brand development in a business  landscape transformed by an evolving digital environment,  increasing industrialisation with associated environmental  hazards, and the global Covid-19 pandemic. Organisations  that strategically align with these realities are  positioned to communicate their offerings effectively.  Volume I of the book explored contemporary issues in  marketing communications and brand development, offering a  futuristic perspective. Volume II responds to these  changing market dynamics by focusing on three themes:  Marketing Communications and Technology, Covid-19, and  Corporate Social Responsibility (CSR) and Sustainability  Practices. Technology offers organisations an avenue for  adaptive marketing communications that effectively align  their goals with consumers' needs and expectations.  Covid-19 continues to pose significant social and economic  challenges to product and service distribution and brand  development strategies. CSR and sustainability initiatives  are needed to reassure public confidence in corporate  efforts to fight environmental hazards. Contributors to  Volume II offer researchers and practitioners contemporary  marketing communications and brand development strategies  needed to prepare for the challenges posed by a  continuously changing world.},
      doi = {https://doi.org/10.1007/978-3-030-95581-6},
      recid = {1467726},
      pages = {1 online resource (xix, 312 pages) :},
}