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001467726 003__ OCoLC
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001467726 019__ $$a1323246105
001467726 020__ $$a9783030955816$$q(electronic bk.)
001467726 020__ $$a3030955818$$q(electronic bk.)
001467726 020__ $$z9783030955809$$q(print)
001467726 020__ $$z303095580X
001467726 0247_ $$a10.1007/978-3-030-95581-6$$2doi
001467726 035__ $$aSP(OCoLC)1324242887
001467726 040__ $$aGW5XE$$beng$$erda$$epn$$cGW5XE$$dGW5XE$$dYDX$$dN$T$$dOCLCF$$dOCLCQ$$dGZM
001467726 043__ $$ad------
001467726 049__ $$aISEA
001467726 050_4 $$aHF5415.1255
001467726 08204 $$a658.8/27$$223/eng/20220606
001467726 24500 $$aMarketing communications and brand development in emerging markets.$$nVolume II,$$pInsights for a changing world /$$cOgechi Adeola, Robert E. Hinson, A. M. Sakkthivel, editors.
001467726 24630 $$aInsights for a changing world
001467726 264_1 $$aCham, Switzerland :$$bPalgrave Macmillan,$$c2022.
001467726 300__ $$a1 online resource (xix, 312 pages) :$$billustrations.
001467726 336__ $$atext$$btxt$$2rdacontent
001467726 337__ $$acomputer$$bc$$2rdamedia
001467726 338__ $$aonline resource$$bcr$$2rdacarrier
001467726 4901_ $$aPalgrave studies of marketing in emerging economies,$$x2730-5562
001467726 500__ $$aIncludes index.
001467726 5050_ $$a1. Marketing Communications and Brand Development in A Changing World : Introduction, Issues and Perspectives -- 2. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging Economy -- 3. Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the Hospitality and Tourism Service Sector -- 4. #BankFromHome: Using Advertisement Campaigns to Change Banking Behaviour during the Covid-19 Pandemic in an Emerging Economy -- 5. Marketing Communcations During a Pandemic: Perspective from a Developing Country -- 6. Brand Management During a Crisis: Lessons for Indigenous Hospitality Organisations in Africa -- 7. Corporate Responsibility and Brand Development in Emerging Markets: Lessons from the Covid-19 Interventions in Nigeria -- 8. Examining the Significance of Corporate Social Responsibility in Building Employee Value Proposition and Brand Value in the United Arab Emirates -- 9. Corporate Social Responsibility and Corporate Bran Building in Africa's Emerging Markets -- 10. Brand Development through Sustainability Certifications in Emerging Markets: Adoption of B Corporation Certification in Vietnam -- 11. Critical Green Innovation Themes for Brand Development in Emerging Markets -- 12. Marketing Communications: Embedding Sustainability Practices in a Changing World.
001467726 506__ $$aAccess limited to authorized users.
001467726 520__ $$aThis book provides critical insights into marketing communications and brand development in a business landscape transformed by an evolving digital environment, increasing industrialisation with associated environmental hazards, and the global Covid-19 pandemic. Organisations that strategically align with these realities are positioned to communicate their offerings effectively. Volume I of the book explored contemporary issues in marketing communications and brand development, offering a futuristic perspective. Volume II responds to these changing market dynamics by focusing on three themes: Marketing Communications and Technology, Covid-19, and Corporate Social Responsibility (CSR) and Sustainability Practices. Technology offers organisations an avenue for adaptive marketing communications that effectively align their goals with consumers' needs and expectations. Covid-19 continues to pose significant social and economic challenges to product and service distribution and brand development strategies. CSR and sustainability initiatives are needed to reassure public confidence in corporate efforts to fight environmental hazards. Contributors to Volume II offer researchers and practitioners contemporary marketing communications and brand development strategies needed to prepare for the challenges posed by a continuously changing world.
001467726 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed June 6, 2022).
001467726 650_0 $$aBranding (Marketing)$$zDeveloping countries.
001467726 650_0 $$aCommunication in marketing$$zDeveloping countries.
001467726 655_0 $$aElectronic books.
001467726 7001_ $$aAdeola, Ogechi,$$eeditor.
001467726 7001_ $$aHinson, Robert$$q(Robert Ebo),$$eeditor.
001467726 7001_ $$aSakkthivel, A. M.$$eeditor.
001467726 77608 $$iPrint version:$$z303095580X$$z9783030955809$$w(OCoLC)1290430270
001467726 830_0 $$aPalgrave studies of marketing in emerging economies,$$x2730-5562
001467726 852__ $$bebk
001467726 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-95581-6$$zOnline Access$$91397441.1
001467726 909CO $$ooai:library.usi.edu:1467726$$pGLOBAL_SET
001467726 980__ $$aBIB
001467726 980__ $$aEBOOK
001467726 982__ $$aEbook
001467726 983__ $$aOnline
001467726 994__ $$a92$$bISE