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Table of Contents
Intro
Preface
Acknowledgments
Praise for Business Strategy for a Better Normal
Contributors
Contents
About the Author
List of Figures
List of Tables
1 Strategic Thinking
Introduction
Vision and Mission
Goals, Strategies, and Tactics
A Better Proposition
End of Chapter Example: Missions and Visions of Leading Consumer Companies
End of Chapter Strategic Planning Exercise
My Strategy Plan
Further Reading
2 Organizational Cultures
Developing a Strategy
Quadrants
Style and Strategy
Types of Organizational Cultures
Why Strategists Need to Be Forward-Looking
End of Chapter Mini-Case: How Airbnb Built Its Belonging Culture
Creating an Open Dialogue at Work
Bringing Company Culture to Life
Recruiting and Onboarding at Airbnb
End of Chapter Strategic Planning Exercise
Choosing an Employer
Further Reading
3 Scanning the Environment
Assessing the Macro-Environment
Opportunity-Rich or Opportunity-Poor?
Key Performance Indicators
Environmental Scanning Tools
Driving Forces
Strategy as Practice
Will the Strategy Fly?
End of Chapter Mini-Case: Robinhood Markets, Inc.
Downside Risks
Responses to Critics
Uncertain Outlook
End of Chapter Strategic Planning Exercise
Scoping an Opportunity
Further Reading
4 Industry Attractiveness
The Power of Competitive Forces
Rivalry Among Competing Sellers: Moderate to High
Threat of Entry of New Competitors: Moderate to Low
Threat of Substitute Products: Moderate to High
Supplier Bargaining Power and Supplier-Seller Collaboration: Moderate
Buyer Bargaining Power and Seller-Buyer Collaboration: Trade-High
Consumer-High
Decision-Making Tools
Key
Key Success Factors
Diversification Winners and Losers
Tasks of the Strategic Manager
End of Chapter Mini-Case: Mark Anthony Group
Company Evolution
The Market for Hard Seltzer Beverages
Competitors in the Hard Seltzer Market
New Entry Threat
Further Reading
5 Competing
Strategy is a Hypothesis
Strategic Orientations
Quadrants
Competitive Strategies
Cooperation and Coopetition
End of Chapter Mini-Case: Coinbase
Crypto Defined
Coinbase's Founding and Evolution
Coinbase's Competitive Strategy
Risk and Reward Tradeoffs
Crypto Comeuppance?
End of Chapters Strategic Planning Exercises
Leaving My Comfort Zone
Further Reading
6 Diversity, Equality, Inclusion and Diversification
Introduction
Why DEI?
Illustrative Example: La Cheve Bakery & Brews
Linkages with Diversification Strategies
Quadrants
End of Chapter Mini-Case: DEI at Nike, Inc.
Mounting Criticism and Departures
Nike's Response
DEI Targets
Stakeholder Activism
End of Chapters Strategic Planning Exercises
DEI Awareness
Further Reading
7 Contemplating Globalization
Why Expand Geographically?
Adapting to Global Markets
Preface
Acknowledgments
Praise for Business Strategy for a Better Normal
Contributors
Contents
About the Author
List of Figures
List of Tables
1 Strategic Thinking
Introduction
Vision and Mission
Goals, Strategies, and Tactics
A Better Proposition
End of Chapter Example: Missions and Visions of Leading Consumer Companies
End of Chapter Strategic Planning Exercise
My Strategy Plan
Further Reading
2 Organizational Cultures
Developing a Strategy
Quadrants
Style and Strategy
Types of Organizational Cultures
Why Strategists Need to Be Forward-Looking
End of Chapter Mini-Case: How Airbnb Built Its Belonging Culture
Creating an Open Dialogue at Work
Bringing Company Culture to Life
Recruiting and Onboarding at Airbnb
End of Chapter Strategic Planning Exercise
Choosing an Employer
Further Reading
3 Scanning the Environment
Assessing the Macro-Environment
Opportunity-Rich or Opportunity-Poor?
Key Performance Indicators
Environmental Scanning Tools
Driving Forces
Strategy as Practice
Will the Strategy Fly?
End of Chapter Mini-Case: Robinhood Markets, Inc.
Downside Risks
Responses to Critics
Uncertain Outlook
End of Chapter Strategic Planning Exercise
Scoping an Opportunity
Further Reading
4 Industry Attractiveness
The Power of Competitive Forces
Rivalry Among Competing Sellers: Moderate to High
Threat of Entry of New Competitors: Moderate to Low
Threat of Substitute Products: Moderate to High
Supplier Bargaining Power and Supplier-Seller Collaboration: Moderate
Buyer Bargaining Power and Seller-Buyer Collaboration: Trade-High
Consumer-High
Decision-Making Tools
Key
Key Success Factors
Diversification Winners and Losers
Tasks of the Strategic Manager
End of Chapter Mini-Case: Mark Anthony Group
Company Evolution
The Market for Hard Seltzer Beverages
Competitors in the Hard Seltzer Market
New Entry Threat
Further Reading
5 Competing
Strategy is a Hypothesis
Strategic Orientations
Quadrants
Competitive Strategies
Cooperation and Coopetition
End of Chapter Mini-Case: Coinbase
Crypto Defined
Coinbase's Founding and Evolution
Coinbase's Competitive Strategy
Risk and Reward Tradeoffs
Crypto Comeuppance?
End of Chapters Strategic Planning Exercises
Leaving My Comfort Zone
Further Reading
6 Diversity, Equality, Inclusion and Diversification
Introduction
Why DEI?
Illustrative Example: La Cheve Bakery & Brews
Linkages with Diversification Strategies
Quadrants
End of Chapter Mini-Case: DEI at Nike, Inc.
Mounting Criticism and Departures
Nike's Response
DEI Targets
Stakeholder Activism
End of Chapters Strategic Planning Exercises
DEI Awareness
Further Reading
7 Contemplating Globalization
Why Expand Geographically?
Adapting to Global Markets