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001467738 003__ OCoLC
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001467738 019__ $$a1378392560
001467738 020__ $$a3031178637$$qelectronic book
001467738 020__ $$a9783031178634$$q(electronic bk.)
001467738 020__ $$z3031178629
001467738 020__ $$z9783031178627
001467738 0247_ $$a10.1007/978-3-031-17863-4$$2doi
001467738 035__ $$aSP(OCoLC)1378292873
001467738 040__ $$aYDX$$beng$$erda$$cYDX$$dGW5XE$$dEBLCP$$dUKMGB$$dYDX$$dN$T
001467738 049__ $$aISEA
001467738 050_4 $$aJF1525.M37$$bP83 2023
001467738 08204 $$a352.748096$$223/eng/20230515
001467738 24500 $$aPublic sector marketing communications.$$nVolume II,$$pTraditional and digital perspectives /$$cOgechi Adeola, Kojo Kakra Twum, Paul Katuse, editors.
001467738 24630 $$aTraditional and digital perspectives
001467738 264_1 $$aCham, Switzerland :$$bPalgrave Macmillan,$$c2023.
001467738 300__ $$a1 online resource
001467738 336__ $$atext$$btxt$$2rdacontent
001467738 337__ $$acomputer$$bc$$2rdamedia
001467738 338__ $$aonline resource$$bcr$$2rdacarrier
001467738 4901_ $$aPalgrave studies of public sector management in Africa
001467738 500__ $$aIncludes index.
001467738 5050_ $$aIntro -- Preface -- Structure of the Book -- Contents -- Notes on Contributors -- List of Figures -- List of Tables -- Part I: Introduction -- 1: An Introduction to Public Sector Marketing Communications: Traditional and Digital Perspectives -- Introduction -- Traditional and Digital Marketing Communications -- Traditional Marketing Communication Tools for the Public Sector -- Contemporary Digital Marketing Communication Tools for the Public Sector -- The Challenges of Adopting Digital Tools in Public Sector Institutions -- Conclusion -- References
001467738 5058_ $$aPart II: Public Sector Marketing Communications in Africa: Traditional Perspectives -- 2: Public Service Advertising and Celebrity Endorsement in Ghana -- Introduction -- Public Good and PSA -- Celebrity Endorsement in Public Service Advertising -- Response to Public Service Advertising in Ghana -- Source-Credibility Model -- Source Attractiveness Model -- Meaning Transfer Model -- PSA in Pandemic: The Case of Ghana -- Challenges of PSA in Ghana -- Conclusion and Recommendation -- References -- 3: Direct Marketing in the Kenyan Public Sector -- Introduction
001467738 5058_ $$aDirect Marketing as a Communication Tool -- The Kenyan Public Sector Dynamics -- Direct Marketing as a Part of Public Sector Communication -- Public Sector Direct Marketing Communication through the Public Administration Structure -- The Process of Direct Marketing as a Tool in Public Sector Communication -- Hurdles and Challenges of Direct Marketing for the Public Sector -- Infrastructure-Based Challenges -- Personal and Cultural-Based Challenges -- Technology and Equipment-Based Challenges -- Organisational-Based Barriers
001467738 5058_ $$aThe Role of Government 4.0 in Operations of Parastatals, Specifically Marketing Initiatives -- Conclusion -- Recommendations -- References -- 4: Breaking the Silos: Role of Intergovernmental and Interagency Collaboration in Combating Insecurity in South Africa and Nigeria -- Introduction -- Conceptual Framework -- Interagency Collaboration -- The Whole of Government Approach (WGA) -- Theoretical Framework -- Process Model of Cooperation -- Security Provisioning and the Necessity of Intergovernmental and Interagency Collaborations in South Africa -- Civil Unrest -- Vigilantism -- Gang Violence
001467738 5058_ $$aRacial Tensions and Inequality -- Economic Decline and Unemployment -- External Security Threats -- Cyber Security Challenges -- Intergovernmental and Interagency Cooperation to Combat Insecurity in Nigeria: Imperatives for Success -- Conclusion -- References -- Part III: Public Sector Marketing Communications in Africa: Digital Perspectives -- 5: Digital Technology and Emergency Risk Communications of African Governments: Experiences and Lessons from Covid-19 Pandemic -- Introduction -- Digital Transformation of Government Communications in Africa
001467738 506__ $$aAccess limited to authorized users.
001467738 520__ $$aAppropriate market communication tools will always be essential to maintaining a good public image. This book provides a deep understanding of the application of these tools to the public sector. - Odunayo O. Bamodu, mni, Deputy Chief Registrar, National Industrial Court of Nigeria. Building public sector image and trust in Africa requires judicious use of appropriate marketing communications tools and platforms. Contributing authors to this second volume of a two-volume work offer insights into how the selection and strategic utilisation of marketing tools will facilitate interactions between the government and the citizens, improve inter-governmental and inter-agency collaboration, and boost a citizen-oriented public sector. Traditional marketing communications tools continue to play a key role in citizen and public sector relationships; however, given mega-trends of demographic change, urbanisation, and digitalisation in Africa, it is important to consider how public institutions, including government agencies, local government, universities, and football associations, respond and adapt to these changes. The digital revolution presents an opportunity for public sector institutions to align their communication plans with new technologies, particularly leveraging social media platforms. Together with the first volume, which focuses on public relations and brand communication perspectives, this collection fills an existing information gap evident in Africas public sector literature. The text serves as a decision making, teaching, and learning guide for practitioners, faculty, and students interested in applying state-of-the-art marketing principles and practices to the public sector. Ogechi Adeola is an Associate Professor of Marketing and Head of the Department of Operations, Marketing, and Information Systems at the Lagos Business School, Pan-Atlantic University, Nigeria. Kojo Kakra Twum is the Head of Department of Business Administration at Presbyterian University College, Ghana. Paul Katuse is an Associate Professor of Management at the Skyline University College (SUC) School of Business, Sharjah, UAE.
001467738 588__ $$aDescription based on print version record.
001467738 650_0 $$aGovernment marketing$$zAfrica.
001467738 650_0 $$aCommunication in public administration$$zAfrica.
001467738 650_0 $$aCommunication in marketing$$zAfrica.
001467738 655_0 $$aElectronic books.
001467738 7001_ $$aAdeola, Ogechi.
001467738 7001_ $$aTwum, Kojo Kakra.
001467738 7001_ $$aKatuse, Paul.
001467738 77608 $$iPrint version:$$z3031178629$$z9783031178627$$w(OCoLC)1342984154
001467738 77608 $$iPrint version:$$tPublic sector marketing communications. Volume II, Traditional and digital perspectives$$z9783031178627$$w(OCoLC)1356959073
001467738 830_0 $$aPalgrave studies of public sector management in Africa.
001467738 852__ $$bebk
001467738 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-031-17863-4$$zOnline Access$$91397441.1
001467738 909CO $$ooai:library.usi.edu:1467738$$pGLOBAL_SET
001467738 980__ $$aBIB
001467738 980__ $$aEBOOK
001467738 982__ $$aEbook
001467738 983__ $$aOnline
001467738 994__ $$a92$$bISE