Depicting the consumer of experiential luxury : identities, values and consumption goals in online reviewer discourse on wine, perfume and chocolate / Charlotte Hommerberg, Maria Lindgren.

Unlimited

Authorized users

Can lend chapters, not whole ebooks

Depicting the consumer of experiential luxury : identities, values and consumption goals in online reviewer discourse on wine, perfume and chocolate / Charlotte Hommerberg, Maria Lindgren.

9781137600806 electronic book
1137600802 electronic book
9781137600790
1137600799

London : Palgrave Macmillan, 2023.

English

1 online resource (ix, 214 pages) : illustrations

10.1057/978-1-137-60080-6 doi

HF5415.32 .H66 2023

658.8342

This book sheds light on the addressees of online reviewer discourse on wine, perfume and chocolate in order to explore how the discourse construes the consumer of experiential luxury. In the 21st century, luxury is more complex than ever before. Luxury products have become more affordable and hence accessible to new markets and consumer segments, and the groups of consumers seeking luxury experiences are more heterogeneous than ever. Yet, consumption choices as well as how these are thought about, evaluated and talked about still function to position consumers with respect to both how they see themselves and how they want others to see them. Many consumers seek to consume in subtle and sophisticated ways. They strive to develop consumption expertise with a view to maximizing their enjoyment from the luxury experience, avoiding overt displays of wealth while signalling status by means of luxury insight only available to the cognoscenti. One way for aficionados to develop their insight into the diversified and elusive realm of contemporary luxury is to engage with online reviewer discourse. The authors take a discourse analytic approach informed by the Appraisal model to expose the imagined addressees' characteristics and behaviour, the luxury values they embrace and the goals of their luxury consumption. The authors argue that the activity of online reviewers is such a crucial arena in contemporary luxury that a new form of luxury consumption has emerged, which they label review-based luxury. This book will be of interest to students and academics in the fields of Linguistics, Discourse Analysis, Communication, Argumentation, Media Studies and Marketing, as well as anyone with a general interest in wine, perfume and chocolate as experiential luxury. Charlotte Hommerberg is Senior Lecturer in English Linguistics at Linnaeus University, Sweden. Her engagement with discourse analysis comprises both teaching and research, and her prior work involves application and development of the Appraisal model for the study of wine discourse. Maria Lindgren is Associate Professor in Swedish Linguistics at Linnaeus University, Sweden. She has a keen interest in and a longstanding experience with discourse analysis in both teaching and research.

Includes bibliographical references and index.

Access limited to authorized users.

Description based on print version record.

Online Resources > Ebooks
All Resources