@article{1468055,
      recid = {1468055},
      author = {Krüger, Zuzanna,},
      title = {The art of SXO : placing UX design methods into SEO best  practices /},
      publisher = {Apress,},
      address = {[Berkeley, CA] :},
      pages = {1 online resource (xx, 245 pages) :},
      year = {2023},
      note = {Includes index.},
      abstract = {Search Experience Optimization (SXO) is a fast growing  field that combines the disciplines of Search Engine  Optimization (SEO), Conversion Rate Optimization (CRO) and  User Experience (UX) Design. Its a holistic approach to  creating websites that are not only optimized for search  engines and bots, but for users too, a highly effective  method of converting a websites visitors into customers and  subscribers, leading some to think of it as SEO 2.0. Recent  industry reports suggests that front-end developers and web  designers need to embrace SXO best practices to not only  ensure websites are optimized by the metadata and analytics  that SEO provides, but also ensure a website or application  is easy-to-use and behaves in a way the user expects  because happy users drive higher retention rates and higher  revenue, which is essential for commercial app creators.  The Art of SXO aims to be a comprehensive guide to this  emerging field, explaining what it is, how it works, and  how to use it to improve search rankings, increase  conversions rates, and ultimately grow a company's revenue.  This guide will be packed with tips, tricks, and tactics  making it an essential resource for anyone looking to get  the most out of their search traffic. You will: Apply SXO  best practices and how it differs from tradition SEO  Optimize websites for both search engine bots and users  Increase a website's ranking in SERPs Improve a website's  conversion rates Grow revenue from organic traffic.},
      url = {http://library.usi.edu/record/1468055},
      doi = {https://doi.org/10.1007/978-1-4842-9212-9},
}