TY  - GEN
AB  - Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. Its a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO 2.0. Recent industry reports suggests that front-end developers and web designers need to embrace SXO best practices to not only ensure websites are optimized by the metadata and analytics that SEO provides, but also ensure a website or application is easy-to-use and behaves in a way the user expects because happy users drive higher retention rates and higher revenue, which is essential for commercial app creators. The Art of SXO aims to be a comprehensive guide to this emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company's revenue. This guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic. You will: Apply SXO best practices and how it differs from tradition SEO Optimize websites for both search engine bots and users Increase a website's ranking in SERPs Improve a website's conversion rates Grow revenue from organic traffic.
AU  - Krüger, Zuzanna,
CN  - TK5105.888
CY  - [Berkeley, CA] :
DA  - 2023.
DO  - 10.1007/978-1-4842-9212-9
DO  - doi
ID  - 1468055
KW  - Web sites
KW  - Web search engines.
LK  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-1-4842-9212-9
N1  - Includes index.
N2  - Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. Its a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO 2.0. Recent industry reports suggests that front-end developers and web designers need to embrace SXO best practices to not only ensure websites are optimized by the metadata and analytics that SEO provides, but also ensure a website or application is easy-to-use and behaves in a way the user expects because happy users drive higher retention rates and higher revenue, which is essential for commercial app creators. The Art of SXO aims to be a comprehensive guide to this emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company's revenue. This guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic. You will: Apply SXO best practices and how it differs from tradition SEO Optimize websites for both search engine bots and users Increase a website's ranking in SERPs Improve a website's conversion rates Grow revenue from organic traffic.
PB  - Apress,
PP  - [Berkeley, CA] :
PY  - 2023.
SN  - 9781484292129
SN  - 148429212X
T1  - The art of SXO :placing UX design methods into SEO best practices /
TI  - The art of SXO :placing UX design methods into SEO best practices /
UR  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-1-4842-9212-9
ER  -