001468055 000__ 06563cam\\22006257a\4500
001468055 001__ 1468055
001468055 003__ OCoLC
001468055 005__ 20230707003352.0
001468055 006__ m\\\\\o\\d\\\\\\\\
001468055 007__ cr\un\nnnunnun
001468055 008__ 230520s2023\\\\caua\\\\o\\\\\001\0\eng\d
001468055 019__ $$a1379265018
001468055 020__ $$a9781484292129$$q(electronic bk.)
001468055 020__ $$a148429212X$$q(electronic bk.)
001468055 020__ $$z1484292111
001468055 020__ $$z9781484292112
001468055 0247_ $$a10.1007/978-1-4842-9212-9$$2doi
001468055 035__ $$aSP(OCoLC)1379477195
001468055 040__ $$aEBLCP$$beng$$cEBLCP$$dYDX$$dGW5XE$$dEBLCP
001468055 049__ $$aISEA
001468055 050_4 $$aTK5105.888
001468055 08204 $$a006.7$$223/eng/20230524
001468055 1001_ $$aKrüger, Zuzanna,$$eauthor.
001468055 24514 $$aThe art of SXO :$$bplacing UX design methods into SEO best practices /$$cZuzanna Krüger.
001468055 260__ $$a[Berkeley, CA] :$$bApress,$$c2023.
001468055 300__ $$a1 online resource (xx, 245 pages) :$$billustrations.
001468055 4901_ $$aDesign thinking series
001468055 500__ $$aIncludes index.
001468055 5050_ $$aIntro -- Table of Contents -- About the Author -- About the Technical Reviewer -- Acknowledgments -- Introduction -- Chapter 1: Search Experience Optimization: The New Way to do SEO -- The Three Pillars of SXO -- SEO -- CRO -- UX Design -- The User-First Approach -- Creating Content for Users -- Making Information Easily Accessible -- Creating a Pleasant Design -- Key Takeaways -- The Power of Data -- Introduction to Data -- Collecting Data -- Analyzing Data -- The Importance of Data Interpretation -- Data Visualization Techniques -- Making Decisions Based on Data
001468055 5058_ $$aImplementing Changes Based on Data -- Key Takeaways -- The Importance of Design -- The Role of Design in SXO -- User Experience -- Search Engine Rankings -- Brand Reputation -- The Principles of Good Design -- Simplicity -- Consistency -- Clarity -- A Focus on the User -- Creating a Good Design for Your Website -- Your Industry and Market -- The Message You Want to Communicate -- Your Target Audience -- Data from Your Analytics -- Applying the Design Principles -- Use Typography to Create a Hierarchy of Information -- Use Whitespace to Create Visual Interest -- Use Color to Create Contrast
001468055 5058_ $$aUse Imagery to Add Visual Interest -- Designing for Different Devices -- The Layout of Your Website -- The Size of Your Text -- The Size of Your Images -- Key Takeaways -- The Role of Content -- What Is Content? -- The Different Types of Content -- Creating High-Quality Content -- Key Takeaways -- The Science of a Good Browsing Experience -- How Search Engines Work -- Meeting Expectations -- Being Found -- Serving Information -- Providing Solutions -- Building Loyalty -- Key Takeaways -- Summary -- Chapter 2: Applying SXO to Your Website -- Understanding Your Website's Current Search Experience
001468055 5058_ $$aGathering Data with Google Analytics -- 1. Setting Up Your Google Analytics Account -- 2. Adding Your Google Analytics Tracking Code -- A. Adding the Code Through Google Tag Manager -- B.Adding the Code Directly to Your Website -- 3. Viewing Your Data in Google Analytics -- A. The Basics -- B. Using Google Analytics to Track Your Goals -- C.Using Google Analytics to Track Your Traffic Sources -- D.Using Google Analytics to Track Your Website's Performance -- E. Creating Custom Reports in Google Analytics -- Gathering Data with Google Search Console
001468055 5058_ $$a1. Setting Up Your Google Search Console Account -- 2. Viewing Your Data in Google Search Console -- 3. Using Google Spreadsheets or Microsoft Excel to Find Key Information -- Gathering Data with Microsoft Clarity -- 1. Setting Up Your Microsoft Clarity Account -- 2. Viewing Your Data in Microsoft Clarity -- 3. Filtering Data in Microsoft Clarity -- 4. Creating Reports in Microsoft Clarity -- Gathering Data with Screaming Frog -- 1. Installing and Configuring Screaming Frog -- 2. Crawling Your Website with Screaming Frog -- 3. Analyzing Your Data in Screaming Frog
001468055 506__ $$aAccess limited to authorized users.
001468055 520__ $$aSearch Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. Its a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO 2.0. Recent industry reports suggests that front-end developers and web designers need to embrace SXO best practices to not only ensure websites are optimized by the metadata and analytics that SEO provides, but also ensure a website or application is easy-to-use and behaves in a way the user expects because happy users drive higher retention rates and higher revenue, which is essential for commercial app creators. The Art of SXO aims to be a comprehensive guide to this emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company's revenue. This guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic. You will: Apply SXO best practices and how it differs from tradition SEO Optimize websites for both search engine bots and users Increase a website's ranking in SERPs Improve a website's conversion rates Grow revenue from organic traffic.
001468055 588__ $$aDescription based on print version record.
001468055 650_0 $$aWeb sites$$xDesign.
001468055 650_0 $$aWeb search engines.
001468055 655_0 $$aElectronic books.
001468055 77608 $$iPrint version:$$aKruger, Zuzanna$$tThe Art of SXO$$dBerkeley, CA : Apress L. P.,c2023$$z9781484292112
001468055 830_0 $$aDesign thinking series.
001468055 852__ $$bebk
001468055 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-1-4842-9212-9$$zOnline Access$$91397441.1
001468055 909CO $$ooai:library.usi.edu:1468055$$pGLOBAL_SET
001468055 980__ $$aBIB
001468055 980__ $$aEBOOK
001468055 982__ $$aEbook
001468055 983__ $$aOnline
001468055 994__ $$a92$$bISE