Advances in national brand and private label marketing : 10th international conference, 2023 / Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Katrijn Gielens, editors.
International Conference on Advances in National Brand and Private Label Marketing (10th : 2023).; Gázquez Abad, Juan Carlos, editor.; Martínez-López, Francisco J., 1960- editor.; Gielens, Katrijn, editor.
2023
HF5411
Available Online

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Title
Advances in national brand and private label marketing : 10th international conference, 2023 / Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Katrijn Gielens, editors.
Meeting Name
International Conference on Advances in National Brand and Private Label Marketing (10th : 2023).
ISBN
9783031328947 (electronic bk.)
3031328949 (electronic bk.)
9783031328930
3031328930
DOI
https://doi.org/10.1007/978-3-031-32894-7
Published
Cham : Springer, [2023]
Copyright
©2023
Language
English
Description
1 online resource (x, 152 pages) : illustrations (some color).
Item Number
10.1007/978-3-031-32894-7 doi
Call Number
HF5411
Dewey Decimal Classification
658.8
Summary
The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers. The two-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. The conference addressed diverse areas of application such as branding strategies, innovation in private labels, private label consumers, customer databases, Covid-19 consequences, loyalty programs, sustainability, and online grocery retailing, among others. A wide variety of theoretical and methodological approached have been used in these areas. This volume presents the proceedings of this 2023 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions.
Note
International conference proceedings.
Includes author index.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed May 24, 2023).
Added Author
Gázquez Abad, Juan Carlos, editor.
Martínez-López, Francisco J., 1960- editor.
Gielens, Katrijn, editor.
Series
Springer proceedings in business and economics. 2198-7254
Available in Other Form
Print version: 9783031328930
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