@article{1468096,
      recid = {1468096},
      author = {Gázquez Abad, Juan Carlos, and Martínez-López, Francisco  J., and Gielens, Katrijn,},
      title = {Advances in national brand and private label marketing :  10th international conference, 2023 /. International  Conference on Advances in National Brand and Private Label  Marketing},
      pages = {1 online resource (x, 152 pages) :},
      note = {International conference proceedings.},
      abstract = {The 2023 International Conference on National Brand &  Private Label Marketing is a unique academic forum to  present and discuss original, rigorous, and significant  contributions from researchers around the world on  marketing issues facing retailers, store brand managers and  national brand managers. The two-day event covered a wide  range of topics from varied fields including retailing,  marketing, general business, psychology, economics and  statistics. The conference addressed diverse areas of  application such as branding strategies, innovation in  private labels, private label consumers, customer  databases, Covid-19 consequences, loyalty programs,  sustainability, and online grocery retailing, among others.  A wide variety of theoretical and methodological approached  have been used in these areas. This volume presents the  proceedings of this 2023 NB&PL marketing conference in a  collection of original, rigorous, and relevant  contributions.},
      url = {http://library.usi.edu/record/1468096},
      doi = {https://doi.org/10.1007/978-3-031-32894-7},
}