001468096 000__ 03741cam\\2200673\i\4500
001468096 001__ 1468096
001468096 003__ OCoLC
001468096 005__ 20230707003354.0
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001468096 007__ cr\cn\nnnunnun
001468096 008__ 230524s2023\\\\sz\a\\\\o\\\\\100\0\eng\d
001468096 019__ $$a1379832377
001468096 020__ $$a9783031328947$$q(electronic bk.)
001468096 020__ $$a3031328949$$q(electronic bk.)
001468096 020__ $$z9783031328930
001468096 020__ $$z3031328930
001468096 0247_ $$a10.1007/978-3-031-32894-7$$2doi
001468096 035__ $$aSP(OCoLC)1379855170
001468096 040__ $$aGW5XE$$beng$$erda$$epn$$cGW5XE$$dYDX$$dEBLCP
001468096 049__ $$aISEA
001468096 050_4 $$aHF5411
001468096 08204 $$a658.8$$223/eng/20230524
001468096 1112_ $$aInternational Conference on Advances in National Brand and Private Label Marketing$$n(10th :$$d2023).
001468096 24510 $$aAdvances in national brand and private label marketing :$$b10th international conference, 2023 /$$cJuan Carlos Gázquez-Abad, Francisco J. Martínez-López, Katrijn Gielens, editors.
001468096 264_1 $$aCham :$$bSpringer,$$c[2023]
001468096 264_4 $$c©2023
001468096 300__ $$a1 online resource (x, 152 pages) :$$billustrations (some color).
001468096 336__ $$atext$$btxt$$2rdacontent
001468096 337__ $$acomputer$$bc$$2rdamedia
001468096 338__ $$aonline resource$$bcr$$2rdacarrier
001468096 4901_ $$aSpringer proceedings in business and economics,$$x2198-7254
001468096 500__ $$aInternational conference proceedings.
001468096 500__ $$aIncludes author index.
001468096 506__ $$aAccess limited to authorized users.
001468096 520__ $$aThe 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers. The two-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. The conference addressed diverse areas of application such as branding strategies, innovation in private labels, private label consumers, customer databases, Covid-19 consequences, loyalty programs, sustainability, and online grocery retailing, among others. A wide variety of theoretical and methodological approached have been used in these areas. This volume presents the proceedings of this 2023 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions.
001468096 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed May 24, 2023).
001468096 650_0 $$aMarketing$$vCongresses.
001468096 650_0 $$aBrand name products$$vCongresses.
001468096 655_0 $$aElectronic books.
001468096 655_7 $$aConference papers and proceedings.$$2lcgft
001468096 7001_ $$aGázquez Abad, Juan Carlos,$$eeditor.
001468096 7001_ $$aMartínez-López, Francisco J.,$$d1960-$$eeditor.
001468096 7001_ $$aGielens, Katrijn,$$eeditor.
001468096 77608 $$iPrint version: $$z3031328930$$z9783031328930$$w(OCoLC)1375540253
001468096 830_0 $$aSpringer proceedings in business and economics.$$x2198-7254
001468096 852__ $$bebk
001468096 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-031-32894-7$$zOnline Access$$91397441.1
001468096 909CO $$ooai:library.usi.edu:1468096$$pGLOBAL_SET
001468096 980__ $$aBIB
001468096 980__ $$aEBOOK
001468096 982__ $$aEbook
001468096 983__ $$aOnline
001468096 994__ $$a92$$bISE