Marketing and smart technologies : proceedings of ICMARKTECH 2022. Volume 2 / José Luís Reis, Marc K. Peter, José Antonio Varela González, Zorica Bogdanović, editors.
ICMARKTECH (Conference) (2022 : Santiago de Compostela, Spain); Reis, José Luís, editor.; Peter, Marc K. editor.; Varela González, José Antonio, editor.; Bogdanović, Zorica, editor.
2023
HF5415
Available Online

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Title Marketing and smart technologies : proceedings of ICMARKTECH 2022. Volume 2 / José Luís Reis, Marc K. Peter, José Antonio Varela González, Zorica Bogdanović, editors.
Meeting Name ICMARKTECH (Conference) (2022 : Santiago de Compostela, Spain)
ISBN 9789811990991 (electronic bk.)
9811990999 (electronic bk.)
9811990980
9789811990984
DOI https://doi.org/10.1007/978-981-19-9099-1
Published Singapore : Springer, 2023.
Language English
Description 1 online resource (580 pages) : illustrations (black and white, and color).
Other Standard Identifiers 10.1007/978-981-19-9099-1 doi
Call Number HF5415
Dewey Decimal Classification 658.80028563
Summary This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 13, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Bibliography, etc. Note Includes bibliographical references and author index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Added Author Reis, José Luís, editor.
Peter, Marc K. editor.
Varela González, José Antonio, editor.
Bogdanović, Zorica, editor.
Series Smart innovation, systems, and technologies ; 337.
Available in Other Form MARKETING AND SMART TECHNOLOGIES.
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All Resources
The use of cryptocurrencies as a tool for the development of marketing in tourism
Blockchain use possibilities: A systematic literature review
Comparison of semi-structured data on MSSQL and Postgresql
Coolhunting Canvas: a pedagogical toolkit to support trendspotting and sociocultural innovation in marketing
Hotel Customer Segmentation Using the Integrated Entropy-CRITIC Method and the 2T-RFMB Model
Intellectual Capital versus Competitive Advantages: Together which underlines some relevant literature?.

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